Industry Resources

Oregon’s craft culture was built on courage, creativity, and connection to place, and those same values continue to drive success for the state’s most dynamic producers. In a moment when the ground feels shaky for many in the Oregon wine… [...]

Hear updates from the Executive Directors of Oregon Wine Board, co-hosts of the Oregon Wine Symposium [...]

Distributing within Oregon presents unique opportunities and challenges for Oregon wineries. This session will focus on the practical aspects of making distribution work in your home market, including understanding distributor expectations, managing relationships with accounts, and understanding the unique dynamics… [...]

Oregon’s tourism network is vast, interconnected, and full of untapped potential for wineries across the state. With the urgent need to attract more visitors to wine regions, how can individual businesses and local or affiliation wine groups better plug into… [...]

Intentional culture-building helps teams stay aligned, motivated, and ready for whatever comes next. This session brings together data-backed insights showing that top-performing wineries excel not just financially and operationally, but culturally. Experts will unpack the behavioral and relational dynamics that… [...]

Hospitality is not only about service—it’s a strategic tool that expresses your brand, drives sales, and builds long-term guest relationships. This session is designed for winery owners and managers responsible for designing the tasting room visitor experience, prompting an evaluation… [...]

As economic pressures continue to reshape the business landscape, Oregon wineries need a clear, data-driven view of where the industry is headed. This session pairs global context with local insight to help producers make grounded decisions for the years ahead.… [...]

Celebrate this year's Oregon Wine Industry Award recipients. This longstanding tradition honors people who have gone above and beyond the call of duty to help advance our community. Cheers to their contributions and well-deserved recognition! [...]

The Oregon wine and grape market has been unpredictable in recent years, swinging from shortage to oversupply and forcing producers to rethink long-held assumptions. This session examines the current state of consumer demand and the disruption it has created across… [...]

Success in today’s national wholesale market requires more than securing distribution: it demands a clear strategy, a focused offering, and the ability to bring real value to distributor and account partners. Designed for wineries aiming to expand their wholesale footprint… [...]

It’s clear: consumer expectations are changing as younger buyers often seek flexibility, experiences, and rewards along with a sense of belonging. That doesn’t mean the classic wine club is going away — long-time members still value tradition, consistency, and the… [...]