In its March issue, Wine Spectator will publish its annual Oregon Wine report. The highly qualified readership of the print magazine is estimated at 3 million, with more than 370,000 paid subscribers.

Wine Spectator is offering a cooperative advertising opportunity for up to 18 Oregon wineries, providing the opportunity to gain more exposure in the magazine at a more affordable price than purchased advertising (a full-page ad typically runs about $40,000).

Participating wineries will receive the following in the print edition, on a co-sponsored page with other wineries:

  • Logo placement
  • Bottle image
  • Up to 50 words of copy
  • Website

Other benefits to participating wineries include:

  • Opportunity to pour at The Taste of Hope event in New York in May 2018
  • Inclusion in a Wine Spectator email newsletter
  • Chance to offer a purchase promotion with direct link to your website
    • This will be hosted on a landing page accessed via sponsored content in an editorial e-newsletter (40,000 subscribers)

Click to view larger image

To help illustrate this opportunity and the great impact it can have, there is a similar program being run by Lodi Wines in the current Dec. 31 issue of Wine Spectator. Shown is the printed co-op campaign (click to view larger image) and the promotional landing page.

How to Participate

Click here to view Wine Spectator’s official description of this co-op opportunity. Participation is open to ANY Oregon winery, with rates ranging from $3,000 – $4,500 per winery, depending on the number of interested Oregon wineries. Wineries will be enrolled on a first-come, first-served basis, and Wine Spectator is interested in ensuring representation from as many Oregon winegrowing regions as possible. The deadline to confirm your spot is Dec. 18.

To participate or find out more about this program, email Paula Cochrane or call her at 415.673.2040 x3.