• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • About
  • Contact
  • Consumer
  • Industry
  • Trade
  • Blog
Oregon Wine Industry

Oregon Wine Industry

Oregon is the third largest viniferous grape growing region in the U.S., with 463 wineries

  • Resources
  • Marketplace
    • Browse the Marketplace
    • Post to the Marketplace
  • Marketing
    • Brand Guide
    • Oregon Wine Month
    • Touring Guide
    • Tasting Room Listings
    • Oregon Wines Fly Free
    • International Marketing
    • Give Oregon Wine
    • Media Library
  • Education
    • Educational and Training Resources
    • Oregon Wine Symposium
    • Oregon Wine Profit Planner
    • Community Benchmark/WISE Academy Toolkit
    • Wine Labelling and Packaging Resources
  • Research
    • OWB Funded V&E Research
    • Vineyard & Winery Reports
    • Labor and Salary Study
    • Economic Impact Studies
    • Market Insights
    • Consumer Research
    • Weather & Climate Forecasts
  • News & Events
    • Grapevine Newsletters
    • OWB Annual Business Plan Toolkit
    • OWB Strategic Planning Toolkit
    • News & updates
    • Harvest Reports
    • Calendar of Events
    • Industry Forum
    • Industry Awards
  • Press
    • Media Opportunities (Calls for Wine)
    • Press Room
  • s
« Previous
Next »

Wine From The Edge Event Recap | New York City | May 7, 2019

At a glance:

  • 51 attendees
  • 76% were restaurant or retail buyers/managers/sommeliers
  • Prominent press included Ray Isle of Food & Wine and Christina Pickard of Wine Enthusiast
  • 28 Oregon wines representing 16 varieties and 11 AVAs (6 from the Willamette Valley, 3 from Southern Oregon, The Rocks District and Columbia Gorge) were featured

The Oregon Wine Board was approached by New Zealand Winegrowers about collaborating on an event focused on premium, new world wines farmed near the climatic edges of our respective hemispheres. This interested us as an opportunity to refresh and revitalize the standard-issue trade walk-around tasting that is becoming especially difficult for any region, working alone, to execute effectively in New York.

The OWB confirmed that a collaborative event designed specifically for our key retail and restaurant audiences would fit well into our strategy of engaging members of the trade to increase the accessibility of Oregon wine. By partnering, OWB and NZW were able to share the cost of a one-of-a-kind event to turn-out top tier trade professionals that might not otherwise show up to an event produced by an individual region. We were also able to leverage NZW’s full-time staff on the ground in NYC to help us tailor the invitation list and identify a distinctive, affordable event venue. Our portion of the event costs were drawn from the MARIS funding allocated by the OWB Board of Directors to marketing programs.

The inaugural Wine From the Edge event took place in New York City on Tuesday, May 7. The day was comprised of three master classes taught by Bree Stock MW and Cameron Douglas MS:

  • 10am – 12pm | Distinctive Styles of the Burgundian Theme
  • 12:15pm – 1:45pm | White, Rosé and Sparkling Wine from the 45th Parallels (lunch included)
  • 2pm – 4pm | The Futurists: Regions, Varieties and Trends

Bree and Cameron presented a deep dive into classic and unexpected wines from around the 45th parallels. Each session featured 9-10 Oregon wines, resulting in 28 Oregon wines representing 16 varieties and 11 AVAs (6 from the Willamette Valley, 3 from Southern Oregon, The Rocks District and Columbia Gorge) being shown. Two of the three sessions were video recorded and will be shared with the industry in the coming weeks.

Wine From the Edge was attended by 51 people, 76% were buyers/managers/sommeliers of restaurants or retailers for prominent accounts including Momofuku, Whole Foods Market, Eleven Madison Park, Bourbon Steak/Four Seasons Hotel, Union Square Café and Babbo.

Of the attendees that took the follow-up survey, 100% were satisfied with the seminar and 100% indicated their knowledge of Oregon wine increased as a result of attendance. What’s more, 78% stated that they are more likely to add Oregon wine to their business’ wine selection.

What’s next for Wine from The Edge?

The Oregon Wine Board and New Zealand Winegrowers will meet to debrief on the event and explore opportunities for future collaboration.[

Watch the Presentations

View the recordings of sessions 1 and 3 below. The second session was a lunch and was not conducive to recording. 


Photo Gallery

June 4, 2019 | Trade Marketing | 0 comments

Share this

Reader Interactions

Leave a comment Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Categories

  • Announcements
  • Business Plan Toolkit
  • Calls for Wine
  • Community Benchmark
  • Consumer Marketing
  • Consumer Research
  • COVID-19
  • Direct to Consumer
  • Economic Impact Studies
  • Education
  • Feedback and Input Toolkit
  • Grapevine Newsletters
  • Harvest Reports
  • International Marketing
  • Market & Industry Research
  • Market Insights
  • Marketing Programs
  • Media Relations
  • News & Updates
  • Oregon Vine Perks
  • Oregon Wine A-List
  • Oregon Wine Brand Guide
  • Oregon Wine Month
  • Oregon Wine Symposium
  • Oregon Wine Touring Guide
  • Oregon Wine Trail Event
  • Oregon Wines Fly Free
  • OWB Funded Research
  • Press Room
  • Salary Survey
  • Scientific Research
  • Tasting Room Listings
  • The Giving Season
  • Trade Marketing
  • Uncategorized
  • Viticulture + Enology
  • Weather & Climate Forecasts
  • Wildfire Smoke
  • Winery & Vineyard Report

Footer

News and Updates

  • Oregon Wine Press Cellar Selects, Deadline May 20, 2025 | August 2025 Issue
  • Call for Wine: Vinous seeks wines for its 2025 Oregon Report – Deadline May 28
  • Grapevine Newsletter April 17 2025

Press Room

Contact Us

  [email protected]

  503.967.8978

Mailing Address: 
5550 S Macadam Avenue, Suite 100
Portland, OR 97239

  • Facebook
  • Flickr
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Oregon Wine Board © 2025 | All Rights Reserved | Privacy Policy