Known simply as “The BRIT”, the award – now in its eighth year – adds real value to winning wineries because BRIT is a neutral, third party conservation advocate to the wine industry that grades applicants on the continuous improvement of three legs of sustainability: environmental, social, and economic; as well as wine taste.
A growing number of international wine organizations such as the International Federation of Wine and Spirits (FIVS), the Italian Wine Union, Winemakers’ Federation of Australia, New Zealand Winegrowers, Wines of South Africa, and the Wine Institute have recognized The BRIT as an excellent competition to spur further progress in sustainable winemaking practices.
Past winners have noted the award – the only international award of its kind – offers value to progressive, sustainably-focused organizations by acting as a metric of their progress towards their own sustainability-related goals, and as a marketing brand differentiator in a tight, volatile, and crowded marketplace. As such, the BRIT attracts progressive and passionate wine organizations from around the world that employ innovative “ground to glass” socially and economically sustainable practices.
The competition begins May 1 and has a submission deadline of Jul. 31. The winners will be selected and notified in January 2018. Platinum, gold, silver and bronze-level medals are awarded to top-placing wineries. The competition’s overall winner will be presented with BRIT’s International Award of Excellence in Sustainable Winegrowing in Fort Worth in March, 2018, during the Fort Worth Food and Wine Festival.
Click here for more information on the competition and how to enter.