Oregon Wine Month 2018 is in the books! Thanks to all of you who came out in force to help make May a great success. We saw creative events in tasting rooms, enticing specials on mailing lists, impressive in-store displays, loads of partnerships with restaurants and an extraordinary amount of social media activity.
The OWB marketing team works hard to put together an Oregon Wine Month program that gives wineries, distributors and accounts the tools and support needed to drive activations across direct-to-consumer and distributed channels alike. Each year, we carefully review the feedback you give and use it to make the program stronger. Please take a few minutes to give us your feedback on Oregon Wine Month 2018.
As a reminder, here is a brief recap of the elements of the 2018 program:
- New campaign point-of-sale
- Pitch deck to help sell the program to distributors
- Oregon master class webinar for trade presented by Bree Boskov MW
- Partnership with OpenTable to promote restaurants hosting Oregon flights
- Events calendar hosting tasting room, retail and restaurant events
- Consumer sweepstakes featuring a 3-night trip to Oregon
- Promotion of collaborative events hosted by regional groups
- Digital and social advertising to bring people to our website to enter sweeps, explore events and plan their time in wine country
- Five week takeover of Vintage, a radio show and podcast with Brian Bushlach
- Media coverage earned through work with PR firm including local TV, online coverage and influential bloggers
- Comprehensive toolkit with program information, digital assets and printable materials for use by wineries, accounts and distributors
We greatly appreciate your input, and thank you in advance for taking a few minutes to help us understand what’s working well and how we can make Oregon Wine Month even stronger next year.