Wine Business Workshop with OWBs new Profit Calculator Tool for the Oregon Wine Industry

Introduction to Winery Business and Finance designed for non-financial wine professionals and, invaluable to finance people as well, this program is designed to systematically learn about the key drivers for understanding what goes into the cost of goods of a finished case of wine from the grapes, through production, cellaring, packaging and bottling. Attendees will gain insights into the entire spectrum of the wine business, ability to understand interrelationships between quality and financial decisions, and how to use the OWB Profit Calculator tools for profitably managing your business.

Includes free access to the Oregon Wine Board’s suite of financial modelling and planning software: the Cost of Goods Calculator, the Distribution & Retail/Restaurant Pricing Calculator, and the Portfolio Management, Marketing & Sales Calculator. The course is designed to follow the supply chain and value chain decisions that affect the quality and financial success of making and selling wine from the vineyard to the consumer point of sale. Presented by wine business educators Tim Hanni MW and Bree Boskov MW Education Manager with the Oregon Wine Board.

8:30 to 11:30 am – Understanding Cost of Goods

  • Sourcing and cost of grapes
  • Pre-fermentation option and decisions
  • Fermentation
  • Cellar and aging
  • Packaging
  • Cost of goods breakdown

11:30 to 1:30 Lunch break

1:30 to 5:00  pm – Developing and Managing Your Wine Portfolio, Sales and Marketing Strategies and Budgets

  • Establishing your FOB pricing
  • Sales channel options and pricing considerations
  • Portfolio management
  • Understanding distribution costs and options
  • Retail and restaurant pricing
  • Direct to consumer sales and marketing

Book Now, space is limited.

Tuesday 27 March Linfield College McMinnville

Wednesday 28 March Medford


Access to the tool and its full suite of workbooks is through email registration. Please request access here.

For questions, please contact Bree Boskov.