The Oregon Wine Board recently launched the Oregon Wine Profit Planner, a complete suite of workbooks designed to empower small Oregon vineyards and wineries to make business decisions – from pruning to pricing to packaging to personnel – that positively impact their bottom line.
The four workbooks that comprise the Oregon Wine Profit Planner help the whole team better understand how decisions influence profitability across all aspects of vineyard and winery operations:
- Vineyard P&L and Cash Flow Workbook
- Winery Cost of Goods Workbook
- Marketing, Sales and Portfolio Management Workbook
- Tasting Room Profitability Workbook
To help your team get up and running with these valuable, easy-to-use tools, we are offering a series of free online classes presented by Tim Hanni MW, who assisted with the development of this tool in conjunction with OWB Education Manager Bree Stock MW and the OWB Education Committee. Taking place Nov. 27-30, each hour-long session will demonstrate one of the workbooks and includes time for Q&A at the end.
Register with the links below for the webinars that are of interest to you. All four webinars will be recorded and archived on the OWB industry website for future reference.
Important Note: Be sure to request access to the Oregon Wine Profit Planner at least a few days prior to the webinar, and ensure you are able to log in successfully. For questions, contact OWB Education Manager Bree Stock MW.
Oregon Wine Profit Planner Webinar Series Details
Tuesday, Nov. 27: 9:30 – 10:30 a.m.
Tasting Room Profitability (register here)
Overview: In the Tasting Room Profitability workbook of the Oregon Wine Profit Planner, you can create your complete profit and loss (P&L) statement, forecast revenue, personnel expenses and other costs, and create a budget for your tasting room. Once set up, you can examine areas of income and expense to optimize your tasting room profits.
Who should attend: Tasting room managers and supervisors; winery managers (marketing, sales, operations, finance) who oversee or participate in tasting room operations
Wednesday, Nov. 28: 9:30 – 10:30 a.m.
Winery Cost of Goods (register here)
Overview: In the Winery Cost of Goods workbook of the Oregon Wine Profit Planner, the inputs are grape costs, production costs, cellaring program, packaging costs and FOB pricing. The output is a better handle on your gross margin and breakdown of costs for any individual wine you produce.
Who should attend: Winemakers, cellar managers, operations, finance and any production management or supervisors
Thursday, Nov. 29: 9:30 – 10:30 a.m. (register here)
Marketing, Sales and Portfolio Management
Overview: With the Marketing, Sales and Portfolio Management workbook of the Oregon Wine Profit Planner, your product portfolio and sales channel mix are combined with your sales and marketing budget decisions – including personnel – to forecast your bottom line.
Who should attend: Marketing, sales (including regional/state sales managers) and finance managers
Friday, Nov. 30: 9:30 – 10:30 a.m.
Vineyard P&L and Cash Flow (register here)
Overview: In the Vineyard P&L and Cash Flow workbook of the Oregon Wine Profit Planner, you provide detailed inputs pertaining to startup costs, annual operating costs and revenue to understand how they impact your profitability. Comparative charts provide a 15 year cash flow and profit forecast.
Who should attend: Vineyard managers, supervisors, winemakers, operations and finance managers
** Pre-reading for this workshop: The newly published Vineyard Economics: Establishing and Producing Pinot noir Grapes in the Willamette Valley, Oregon by OSU researchers Beau Olen and Patricia Skinkis.