Your input is important in helping OWB build strong programs
Another Oregon Wine Month is in the books! As the OWB team analyzes the impact of the 2016 program and begins to plan for 2017, your input is invaluable in understanding what was successful and identifying ways to make next year even stronger.
Please help by sharing your results, experiences and ideas about Oregon Wine Month in a 5-7 minute survey. As always, all responses are confidential and results will be reported in aggregate. The survey will be open through Jun. 17.
The OWB strives to deliver a comprehensive Oregon Wine Month program that is compelling to channel partners, highly visible and engaging to consumers and, above all, valuable for the industry. Your feedback from 2015 helped elevate Oregon Wine Month 2016 to new heights. Some of the key elements of the 2016 program included:
Consumer marketing:
Updated advertising and a multi-channel campaign including social, print, digital and radio
Media outreach for editorial coverage of Oregon Wine Month activity
Consumer sweepstakes to drive website traffic
Weekly e-newsletters to OWB’s consumer mailing list highlighting Oregon Wine Month activities and events
Calendar of winery, restaurant, retailer and other events throughout May on Oregon Wine website
Trade engagement:
Brand-new partnership with OpenTable to engage restaurants in month-long promotions
Oregon Wine Month Rep of the Year distributor incentive
Point of sale materials provided to distributors in Oregon for in-market displays and signage
Display competition for wine stewards at Fred Meyer, Safeway, New Seasons and Ray’s
Presentations to and programming with select distributors in Oregon
Industry support:
Toolkit on the Industry website with graphics, sell sheets, presentation materials and program information
Printed point-of-sale signage sent to tasting rooms
“How to Make the Most of Oregon Wine Month” webinar
Your feedback is one of the most important ways the OWB assesses the success and impact of these activities. Thank you in advance for taking the survey!
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