About Oregon Wine Month [Last updated July 23]
Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. The objectives of the Oregon Wine Month program are:
1. To encourage a period of increased support from distributors, restaurants and retailers in the Pacific Northwest
2. To create a platform for tactical winery promotions that stimulate sales in all channels
3. To develop deeper affinity for Oregon wine by forging an emotional connection with consumers
This toolkit is intended for anyone looking for guidance, tools and programming on Oregon Wine Month – from winery tasting rooms, distributor sales reps, restaurateurs, retail shops, national sales managers, and more.
Do you have questions about Oregon Wine Month programming? Email us.
To Do Today [Last updated July 23]:
- View 2024 recap meeting and downland and share presentation deck
- View the April 17 Oregon Wine Month Distribution Kick Off Webinar
- View the January 23 Oregon Wine Month 2024 Webinar
- Download and share the 2024 OWM Sell Sheet with your stakeholders
- Download and share the 2024 Oregon At-A-Glance map and sell sheet
- Download and share the 2024 OWM Editorial Calendar
- Download and share the 2024 OWM Program Deck with your accounts and staff
- Review 2024 OWM Budget Breakdown
- Invite your trade contacts download digital POS assets (available February 2024)
- View for 2023 OWM Educational Webinars
- Visit the Pair It Forward toolkit and learn how you can participate
- Watch the 2023 OWM Webinars (below)
In this Toolkit [In progress]:
Program Webinar
View the January 23, 2024 webinar recording below
Budget Breakdown
View a chart that breaks down the budget for Oregon Wine Month 2024
Editorial Calendar
View a calendar that includes Oregon Wine Board communications for industry, consumer, trade, and media
Trade Tools
Chain retail sell sheet
Industry Impact sell sheet
Program Deck
Past OWM Distributor Participants
Distributor Commitment Form
Trade Education Series
Social Media Assets
Official program handles and hashtags
Social media images and graphics to promote Oregon Wine Month
Sample newsletter copy
Point of Sale
Point of Sale Overview
Downloadable POS Files
Oregon Wine Month program logos
Consumer Events Calendar
For wineries, retailers and distributors
Consumer Sweepstakes
Wine country getaway sweepstakes details
New Oregon Wine Brand
Details and assets on the Brand Toolkit
Budget Breakdown [Updated January 24]
View and download a breakdown chart of the budget for Oregon Wine Month 2024. Note that this budget is subject to changes, including increases and decreases in overall funds, line items being added or removed, and funds being allocated elsewhere within the overall Oregon Wine Month program.
Program Deck [January 24]
Download for reference, sharing, and customization this Oregon Wine Month 2024 program deck. Included are all confirmed program elements to date as well as resources and links for your business and trade partners.
The Program Deck is available as a PDF for easy sharing. Pull out the resources you want to highlight, add your own programming, and use the slideshow to pitch to partners or educate staff.
As new program elements are confirmed the deck will be updated and the version and date stamp will reflect those changes.
Current version: Jan. 24
Editorial Calendar [December 6]
The 2024 Oregon Wine Month editorial calendar outlines the Oreogn Wine Board’s communication strategy across industry, trade, consumer, and media. Industry members are encouraged to review the calendar and contact OWB if they would like to collaborate on any of these communications. View the calendar
Pair It Forward [January 30]
To celebrate Oregon Wine Month this year, the Oregon Wine Board has organized a social media campaign called Pair it Forward (#pairitforward). This campaign highlights winemakers and wine-adjacent people such as chefs and artisan food producers across the state talking about their favorite wine and food pairings made by their peers in short, engaging videos. View the toolkit
Industry Webinars
OWM 2024 3-tier Recap & Midyear Sales Analysis Webinar – July 17, 2024
Watch the recap of promotional efforts from Oregon Wine Month 2024. We will look at robust national business results from this year’s campaign for all trade channels including DtC, On and Off Premise depletion data, scan data, and much more.
OWM 2024 Distributor Kick Off Webinar – April 17, 2024
Watch the Oregon Wine Month webinar focused for distibution with a fantastic panel of winery professionals discussing Oregon’s dynamic wine scene. There are many sales takeaways in this conversation.
OWM 2024 Webinar – Jaunuary 23, 2024
Watch the Oregon Wine Month webinar focused on trade and consumer tactics while providing an overview of all program elements.
Trade Tools
OWM 2024 Sell Sheet
Download now to share with your distributors and accounts.
Oregon At-A-Glance Map and Sell Sheet
Download now to share with your distributors and accounts.
Past Oregon Wine Month Distributor Participants
Are you a National Sales Manager wondering if your distributor has historically participated in Oregon Wine Month? View a list of distributors across the country who have requested POS or participated in another way since 2015 here.
Trade Partner Participation Form
Sign the Oregon Wine Board’s Trade Partner Form to receive Oregon Wine Month updates and education opportunities for your staff. Sign here.
Virtual Education Series
Bree Stock MW will present a series of unique master class webinars designed for the trade but approachable for consumers and media. Register for 2023 OWM Webinars.
2023 Webinars:
- Webinar #1: Sparkling Oregon – April 10, 11 a.m. PST |View
- Webinar #2: Regional Whites – April 24, 11 a.m. PST | View
- Webinar #3: Regional Reds – May 15, 11 a.m. PST |View
- Webinar #4: Understanding the Soils & Climate May 22, 11 a.m. PST | View
2022 Webinars:
2024 Digital Assets
Oregon Wine Month Logos and Assets in the New Oregon Wine “True Character” Brand
The Oregon Wine Month program logo and assets are unique to the program but based on the Oregon Wine brand work. Use the links below to access digital assets, including statewide and region specific material as well as a comprehensive program style guide, to create custom artwork for Oregon Wine Month.
If you’re looking for print POS files those are just below, in the next section.
Be sure to tag us and include the program hashtags so we can see and amplify your efforts.
We are @oregonwineboard on Facebook, Instagram and Twitter.
Program hashtags: #OregonWineMonth
Year round: #OregonWine #OrTrueCharacter
Social Media Guide [Updated February 20]
The Oregon Wine Board social media messaging guide for Oregon Wine Month in early 2023 includes suggesting posts, key talking points, content ideas, visuals assets.
Point-of-Sale [Updated February 7]
POS for Order and Printing
Orders print in Oregon and ship nationally in April. Order HERE.
POS options include:
- 8.5″x11″ case card
- 4″x6″ table tent
- Bottle neckers
Willamette Valley Point-of-Sale
The Willamette Valley Wineries Association, presented in cooperation with the Oregon Wine Board, has created Willamette Valley focused point-of-sale and social media assets. If your portfolio encompasses Willamette Valley wines, we believe these assets, comprising 9 different images showcasing the “people behind the wines” will be for you. We invite you to take a look here:
Consumer Events Calendar
Post your consumer facing wine events (in-person or virtual) to the consumer events calendar and encourage your trade accounts to do the same. Click here to publish your event and be sure to add the Oregon Wine Month category where appropriate.
Consumer Sweepstakes
As in past years, the OWB will run an Oregon Wine Month sweepstakes in May. In collaboration with regional associations, one lucky winners will travel to Oregon for a hands-on exploration of Oregon’s wine and culinary bounty. We are also exploring cross-promotional brand partnerships that will further amplify this messaging. Wine drinkers in all 50 states are welcome to enter to win and wineries, distributors, and retailers are encouraged to share this simple but desirable value add to any Oregon Wine Month messaging.
To promote the sweepstakes use this link: https://www.oregonwine.org/events-programs/oregon-wine-month/sweeps/
EXAMPLE COPY:
Grand prize winner will spend 3 nights in winery lodging and 2 days exploring the wine, food, and culture of Oregon Wine Country. Whether in the Willamette Valley, Umpqua Valley, Rogue Valley, or Portland winners will choose their own adventure with help from Oregon Wine experts.Each Grand Prize includes:
- Three nights lodging among the vines
- Two days of curated wine and culinary experiences
- Round trip tickets on Alaska Airlines
Enter for your chance to win. All contests run April 1 – May 31, 2024.
Note: exact sweepstakes language coming soon
Consumer Brand Toolkit
Find assets and details of your new consumer facing Oregon Wine brand at the program’s Toolkit page here.
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