LETTER FROM EUGENIA KEEGAN
Greetings and Happy New Year to colleagues and friends in our Oregon Wine Industry. I am looking forward to spending 2019 as your Oregon Wine Board Chair.
My move to Oregon progressed slowly as I fell in love with one of the industry originals, David Adelsheim. Twenty years later we continue to make our home in Newberg, now on the original Adelsheim Vineyard planting, Quarter Mile Lane. While David managed his eponymous winery, I moved my career in winegrowing and small winery management to the spectacular Willamette Valley. I love my current role as the Oregon general manager for Jackson Family Wines.
As I enter my third year as an Oregon Wine Board Director and now your Chair, I could not be more excited and proud of the work that is being done at the OWB, both tactically and strategically.
Our mission is to promote Oregon wines through education, marketing and research. Research continues to be a key priority as we move forward facing the many environmental and economic challenges coming our way. This past year the research committee took two days with 20 of the industry’s most engaged colleagues in viticulture and enology and an outstanding facilitator to step back and reimagine the broadest needs of our industry, and then distill those needs down to a five year action plan with a provision for mandated updates. The results of this work will be unveiled five weeks from today at the Oregon Wine Symposium. Many thanks to outgoing Chair John Pratt and the industry’s research committee headed by Director Jason Tosch and former Director and Chair David Beck.
This retreat was so successful that we have extended this strategic review process to the Marketing and Communications portion of our charter. Led by Director Donna Morris and former Director and Chair Steve Thomson, an august group of industry leaders started meeting in 2018 and will continue into 2019 working on an updated five to ten year strategic plan for our Board and staff.
And of course, we continue to pursue the highest education and dissemination of new ideas and practical solutions during our two-day Oregon Wine Symposium held again this February in Portland. It is not only a fantastic opportunity to learn and engage but a great opportunity to network and renew long-standing friendships.
The OWB’s outstanding staff and management and your Directors are here to serve you! Please reach out to any and all with ideas and concerns.
Here’s to an exceptional and prosperous 2019!
Chair, Oregon Wine Board