Oregon Wine Board
2020-2025 Strategic Plan
Our Vision
At the Oregon Wine Board, we firmly believe that a rising tide lifts all boats. From our unique statewide position, the OWB is a critical partner to the Oregon wine industry. We work to raise the tide by cultivating an environment in which
our grapes and wines are coveted,
winegrowers and producers are well-equipped to compete,
all people are treated with equal respect,
and all are buoyed by our industry’s collective success.
Strategic Priorities
- Enhance the Reputation of Oregon Wine: Define, protect and promoted the reputation of Oregon wine globally
- Deliver Knowledge & Insights: Advance collective intelligence in support of growing, making and selling quality wines
- Provide Leadership & Partnership: Harness statewide strength to unite and empower the Oregon wine industry
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