Oregon Wine Industry

Oregon is the third largest viniferous grape growing region in the U.S., with 463 wineries

Strategic Plan

Oregon Wine Board
2020-2025 Strategic Plan

Our Vision

At the Oregon Wine Board, we firmly believe that a rising tide lifts all boats. From our unique statewide position, the OWB is a critical partner to the Oregon wine industry. We work to raise the tide by cultivating an environment in which

our grapes and wines are coveted,
winegrowers and producers are well-equipped to compete,
all people are treated with equal respect,
and all are buoyed by our industry’s collective success.

Strategic Priorities

  1. Enhance the Reputation of Oregon Wine: Define, protect and promoted the reputation of Oregon wine globally
  2. Deliver Knowledge & Insights: Advance collective intelligence in support of growing, making and selling quality wines
  3. Provide Leadership & Partnership: Harness statewide strength to unite and empower the Oregon wine industry

Download PDF