Oregon Wine Board 2020-2025 Strategic Plan

Our Vision

At the Oregon Wine Board, we firmly believe that a rising tide lifts all boats. From our unique statewide position, the OWB is a critical partner to the Oregon wine industry. We work to raise the tide by cultivating an environment in which

our grapes and wines are coveted,
winegrowers and producers are well-equipped to compete,
all people are treated with equal respect,
and all are buoyed by our industry’s collective success.

Strategic Priorities

  1. Enhance the Reputation of Oregon Wine: Define, protect and promoted the reputation of Oregon wine globally
  2. Deliver Knowledge & Insights: Advance collective intelligence in support of growing, making and selling quality wines
  3. Provide Leadership & Partnership: Harness statewide strength to unite and empower the Oregon wine industry

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