State of the Industry

Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.

Speaker Bios

Rob McMillan has been thrice named as one of the Top 50 Most Influential People in the US Wine Industry, the only banker ever recognized. He has been authoring Silicon Valley Bank’s views on the industry, as well as the highly regarded State of the Wine Industry Report for over 20 years. He is the founder of the Bank’s wine division, which is recognized as the leading provider of financial services to the US fine wine business. A frequent media commentator, conference speaker, lecturer at several West Coast universities and regular blogger, Rob’s informed opinions are trusted by wine producers, importers and financiers alike. He has served on a variety of board capacities over the course of his career in diverse industries, and continues to do so today within the wine space.
Christian Miller has worked in marketing and research since 1983. His industry experience includes restaurant and retail wine sales, work as a consultant and negoçiant, in brand management and market research. He is currently proprietor of Full Glass Research, which provides economic analysis and consulting on market and industry strategy for the food and beverage categories, in addition to advising Wine Opinions on research design and analysis.