2016 National Consumer Research Study Webinar

OWB commissioned a 2015 Wine Opinions survey of high-frequency, high-end wine consumers across the country to understand their purchase habits and perceptions of Oregon wine’s unique attributes and competitive position. Christian Miller of Full Glass Research presented the findings from this study in a webinar on Jan. 11, 2016. The insights shared will be certain to spark fresh ideas as you put your plans in place for the new year and beyond!