About Oregon Wine Month [Last updated Nov. 22]
Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. The objectives of the Oregon Wine Month program are:
1. To encourage a period of increased support from distributors, restaurants and retailers in the Pacific Northwest
2. To create a platform for tactical winery promotions that stimulate sales in all channels
3. To develop deeper affinity for Oregon wine by forging an emotional connection with consumers
This toolkit is intended for anyone looking for guidance, tools and programming on Oregon Wine Month – from winery tasting rooms, distributor sales reps, restaurateurs, retail shops, national sales managers, and more.
Do you have questions about Oregon Wine Month programming? Email us.
To Do Today [Last updated Nov. 22]:
- Watch the Nov. 10 webinar recording (below)
- Download and share the OWM sell sheet with your distributors and retail accounts
- Download and share the OWM Program Deck with your accounts and staff
- Invite your trade contacts to complete the partner participation form
In this Toolkit [In progress Nov. 2021]:
Program Webinar
View the November 10 webinar recording
Trade Tools
Chain retail sell sheet
Program Deck
Past OWM Distributor Participants
Distributor Commitment Form
Trade Education Series
Social Media Assets
Official program handles and hashtags
Social media images and graphics to promote Oregon Wine Month
Sample newsletter copy
Point of Sale
Point of Sale Overview
Downloadable POS Files
Oregon Wine Month program logos
Consumer Events Calendar
For wineries, retailers and distributors
Consumer Sweepstakes
Wine country getaway sweepstakes details
New Oregon Wine Brand
Details and assets on the Brand Toolkit
Industry Webinar
The first Oregon Wine Month webinar was held on November 10 and presented a high level program overview. You can watch the webinar recording below and download the presentation deck here.
Program Deck [v.1 Nov. 22]
Download for reference, sharing, and customization this Oregon Wine Month 2022 program deck. Included are all confirmed program elements to date as well as resources and links for your business and trade partners.
The Program Deck is available as a PDF for easy sharing and PowerPoint for customization. Pull out the resources you want to highlight, add your own programming, and use the slideshow to pitch to partners or educate staff.
As new program elements are confirmed the deck will be updated and the version and date stamp will reflect those changes.
Current version: v.1 Nov. 22
Trade tools
Oregon Wine Month Chain Retail Sell Sheet
Download now to share with your distributors and retail accounts.
Oregon Wine Month Trade Programming Overview
See the Program Deck here.
Past Oregon Wine Month Distributor Participants
Are you a National Sales Manager wondering if your distributor has historically participated in Oregon Wine Month? View a list of distributors across the country who have requested POS or participated in another way since 2015 here.
Trade Partner Participation Form
Sign the Oregon Wine Board’s Trade Partner Form to receive Oregon Wine Month updates and education opportunities for your staff. Sign here.
Oregon Wine Month Virtual Education Series
Bree Stock MW will present a series of region specific master class webinars designed for the trade but approachalbe for consumers and and media. Complete details and registration links coming 2022.
New Digital Assets [Updated Nov. 22]
Oregon Wine Month Logos and Assets in the New Oregon Wine “True Character” Brand
The Oregon Wine Month program logo and assets are unique to the program but based on the new Oregon Wine brand work. Use the links below to access digital assets, including statewide and region specific material as well as a comprehensive program style guide, to create custom artwork for Oregon Wine Month.
If you’re looking for print POS files those are just below, in the next section.
Social & Web Graphics (Coming 2022)
Be sure to tag us and include the program hashtags so we can see and amplify your efforts.
We are @oregonwineboard on Facebook, Instagram and Twitter.
Program hashtags: #OregonWineMonth
Year round: #OregonWine #OrTrueCharacter
Print Point of Sale [Coming soon…]
POS for Order and Printing
Orders for printed and shipped POS will be taken via an order form here soon. POS will print in Portland and ship nationally in February. [Coming soon…]
Willamette Valley Point-of-Sale
The Willamette Valley Wineries Association has partnered with the Oregon Wine Board to produce Willamette Valley featured point-of-sale and programming. If your portfolio is comprised of primarily Willamette Valley wines, these assets might be for you. View the Willamette Valley Wineries Association assets here. [Coming soon…]
Consumer Events Calendar
Post your consumer facing wine events (in-person or virtual) to the consumer events calendar and encourage your trade accounts to do the same. Click here to publish your event and be sure to add the Oregon Wine Month or Virtual Event category where appropriate.
Consumer Sweepstakes [Coming soon…]
As in past years, the OWB will run an Oregon Wine Month sweepstakes in May. For 2022 the sweeps tactic will be executed in collaboration with interested regional associations. So far, the Rogue Valley Vintners and Willamette Valley Wineries Association have confirmed their interest and intent to participate.
To promote the sweepstakes use this link: Coming 2022
Willamette Valley entry form: Coming 2022
Rogue Valley entry form: Coming 2022
EXAMPLE COPY:
Grand prize winners will spend 3 nights in winery lodging and 2 days exploring the wine, food, and culture of Oregon Wine Country. Whether in the Willamette Valley or Rogue Valley, winners will choose their own adventure with expert Oregon Wine help from Willamette Valley Wine or Rogue Valley Wine Country.Each Grand Prize includes:
- Three nights lodging among the vines
- Two days of curated wine and culinary experiences
- Ground transportation
- Round trip tickets on Alaska Airlines
Enter for your chance to win. Both contests run April XX – May 31, 2022.
Consumer Brand Toolkit
Find assets and details of your new consumer facing Oregon Wine brand at the program’s Toolkit page here.
Leave a comment