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2020 Oregon Wine Symposium | Staying Compliant in Consumer Marketing

| Consumer Marketing, Education, Oregon Wine Symposium | 0 comments

Staying Compliant in Consumer Marketing

If you re-tweet a post from a retailer or restaurant, is that considered a “thing of value” by alcohol regulators? Can you promote winemaker dinners on Facebook? What about event promotion?

Let’s be honest: compliance in the wine industry is enough to drive you to drink. In addition to the joys of staying compliant in the making and selling of your wine, you need to be mindful with how you market your wine. A misstep here can be costly… not to mention outright annoying. Join us for an overview of consumer marketing compliance and learn some dos and don’ts in today’s fast-paced digital and consumer world, including real-world examples. To inject some fun into what could be a snooze of a topic, come with your game face on as we’ll be providing real-world takeaways in an interactive format.

Jeff Giametta will provide a legal framework and Kathryn Quinn will provide real-world industry context and examples. While this seminar should not be construed as providing legal advice, we’ll arm you with the information you need to audit your winery’s consumer marketing compliance and assess legal compliance risk.

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Speaker Bios

Vanessa Hadick is co-owner and chief strategic officer of Premier Cru Solutions, a wine business consultancy based in the Willamette Valley. Vanessa grew up in the wine industry in Monterey, CA, and holds a B.A. in international relations and gender studies from UC Davis and an MBA from Portland State University. A chance internship at Campari global headquarters in Monaco at 19 landed Vanessa in the marketing world, and the rest was history. After holding positions with Constellation Wines in San Francisco and Treasury Wine Estates in Australia for the first decade of her wine marketing career, Vanessa moved to Oregon in 2015 to be a part of its incredibly collaborative wine community. She was fortunate to serve as the marketing director for Sokol Blosser Winery before launching Premier Cru Solutions with her business partner in 2019. Vanessa serves on the marketing steering committee for the Willamette Valley Wineries Association as well as the Oregon Wine Board’s education committee, and is passionately committed to environmental and social sustainability as the future of business.
Meg Murray is a connector, passionate community builder, wine industry expert and entrepreneur. She is the founder of NASTY WOMAN WINES, a progressive wine brand that produces unapologetically tasty wines and donates 20% of net profits to help get more women to the table in policy and leadership. Meg co-owns élevage consulting and helps wineries and wine-related businesses make, market, and move their product. She consults on sales and marketing and brokers bulk wine. She cofounded PROJECT M Wines out of Oregon’s Willamette Valley with her husband, winemaker Jerry Murray. Meg has been working with wine since 2003. She holds certificates in both wine business management and wine industry finance & accounting from Sonoma State University, in addition to a Wine Fundamentals I and II certificate from the International Sommelier Guild. Meg has a B.A. in international studies from Portland State University. She resides in McMinnville with her family.
Jeff Giametta focuses on regulatory and licensing issues in the alcohol beverage industry at Davis Wright Tremaine, representing wineries, breweries, distilleries, restaurants, hotels, and other businesses in alcohol regulatory matters nationwide. He has significant experience counseling clients on state and federal alcohol regulatory and trade practice matters, with a particular emphasis on the marketing, advertising, and promotion of alcoholic beverages in both traditional and digital media. He also leads the firm’s team that handles licensing and permitting activities for alcohol beverage clients. In addition, he is working to support the development of a responsible, professional, and successful cannabis industry in Oregon and Washington. Before joining DWT, Jeff managed the regulatory affairs and compliance team for a large winery in California.
Kathryn Quinn is an alcohol beverage compliance professional with over 15 years’ experience in the industry. Prior to her current role with Winery Exchange in Novato, California, she started her career with Allied Domecq Wines in Healdsburg. From there she rode out two acquisitions, first joining Beam Wine Estates and shortly thereafter joining Constellation Brands in San Francisco. Over her career, Kathryn has served in various roles in the legal and regulatory field of alcohol beverage compliance, concentrating her work on licensing, packaging and labeling compliance, new product development and marketing, and advertising compliance for beer, wine, and spirits.
Kathryn is a Sonoma wine country native and holds a B.A. in political science with a concentration in pre-law from Cal Poly, San Luis Obispo, and a Paralegal Certificate from Sonoma State University. She also holds a WSET Level 2 Certification.

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