Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy
Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.
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Speaker Bios
Jessica Endsworth began her career (like many) in restaurants in St. Louis and Chicago. She moved to Oregon in 2004 and was hired by Maysara winery under the direction of Jimi Brooks. She opened Peacock Wine Co. in 2005, a brokerage for small wineries and sold the business in 2009. For more than three years, she was the Oregon portfolio manager for Moet-Hennessy, a division of Southern Wine & Spirits. In 2012, she was hired into her current role to work with Ken Wright and Antony Beck as the General Manager for Angela Estate in the Yamhill-Carlton AVA. She is an active educator and advocate for the Willamette Valley and enjoys volunteering for multiple events and marketing boards.
Clare Carver is the co-owner of Big Table Farm, Clare partners with Brian Marcy to market the wine and manage their 70 acre farm. Clare is also a painter and wine label designer whose fine art has been represented in galleries nationally. Clare has designed wine labels for over 60 wineries in Oregon, California and Washington. Her labels have received multiple awards including America’s top ten wine labels. Clare’s first passion is her painting but she finds great joy in working with her team of draft horses as well as partnering with Brian to run the farm and winery.
Glen Grisham grows brands and consults on business strategies in the wine industry. His sales career began as a broker agency sales person in northern California in 1986 for producers such as Caymus, Matanzas Creek, Hess, Forman and others. In 1995, he became the first national sales manager (designated tie guy) for Robert Sinskey Vineyards. Then in 1999, he joined Chambers and Chambers Wine Merchants to open and grow their distribution company in southern California as the Director of Sales and Marketing in the region. In 2014 he opened Locus Wine Consulting to directly assist producers with their respective sales missions and challenges.
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