Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy
Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.