2017 Secrets to Growing DTC Wine Sales – Videocast
The discussion includes insights on:
- Conversion rates of visitors to buyers
- Impact of venue choice on tasting room success
- Regional tasting room comparisons
- Club metrics
The panel includes Rob McMillan, EVP & Founder, SVB’s Premium Wine Division; Liz Mercer, owner of Mercer Hospitality Consulting; Mary Jo Dale, Marketing Director, the Americas of Vinventions; and Cyril Penn, Editor in Chief of Wine Business Monthly.
Filmed May 17, 2017
Download the 2017 SVB State of the Wine Industry report.