2017 Secrets to Growing DTC Wine Sales – Videocast
Silicon Valley Bank’s Rob McMillan leads an interactive discussion on the latest growth trends in direct-to-consumer wine sales and a review of SVB’s 2017 Direct-to-Consumer Wine Survey. Nearly 1,200 wineries participated in the survey.
The discussion includes insights on:
- Conversion rates of visitors to buyers
- Impact of venue choice on tasting room success
- Regional tasting room comparisons
- Club metrics
The panel includes Rob McMillan, EVP & Founder, SVB’s Premium Wine Division; Liz Mercer, owner of Mercer Hospitality Consulting; Mary Jo Dale, Marketing Director, the Americas of Vinventions; and Cyril Penn, Editor in Chief of Wine Business Monthly.
Filmed May 17, 2017
Download the 2017 SVB State of the Wine Industry report.