Did you know that over 75 distributors in 35 states participated in Oregon Wine Month in 2018, doubling the exposure from 2017? The Oregon Wine Board marketing team is determined to keep that momentum going and to make this year’s campaign the biggest yet. The first step in our game plan is providing you with the tools you need as early as possible so you can recruit your distributors to get them on board in markets that are priorities for you.
Distributor participation is a key component in your brand’s success during Oregon Wine Month. On November, 15 Christina DeArment of the Oregon Wine Board hosted the webinar: Tools and Strategies for Pitching Oregon Wine Month to Your Distributors. Topics included:
– Introduction to the Oregon Wine Month Distributor Package – a collection of materials, incentives and selling pieces offered by the OWB
– Best practices for engaging and motivating your distributors
– Ideas and case studies from past Oregon Wine Months