This recorded webinar features keys to working effectively with the media. Learn how the landscape has changed, best practices for engaging with media and strategies for earning media coverage. Join media experts Dixie Huey of Trellis Growth Partners and Marilyn Hawkins of Hawkins & Company PR as they share their insights and experience with media relations.
Oregon Wine Month is coming up in May, which presents our community with a powerful opportunity to join together to make a big impact in the marketplace. On Feb. 21, 2019, The OWB marketing team presented the elements of the 2019 activity plan, including consumer advertising and promotions, restaurant engagement, retailer programs, regional association activities [...]
2017 Secrets to Growing DTC Wine Sales - Videocast Silicon Valley Bank's Rob McMillan leads an interactive discussion on the latest growth trends in direct-to-consumer wine sales and a review of SVB's 2017 Direct-to-Consumer Wine Survey. Nearly 1,200 wineries participated in the survey. The discussion includes insights on: Conversion rates of visitors to [...]
This recorded webinar takes a closer look at media relations from the writer’s perspective, providing a discussion filled with examples on how to engage with writers, build relationships and make your pitches or communications stand out.
This webinar digs into the Oregon wine “super fan,” investigating attributes or behaviors of consumers who cite Oregon wines as being “among their favorites” and how they differ from more casual Oregon wine consumers.
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