In November 2016, the OWB commissioned Christian Miller of Full Glass Research and Wine Opinions to conduct a survey to further understand the purchasing habits, buying influences and perceptions among the segment of fine wine consumers who purchase 85% of wines priced more than $20 at retail. This webinar digs into the Oregon wine “super fan,” investigating attributes or behaviors of consumers who cite Oregon wines as being “among their favorites” and how they differ from more casual Oregon wine consumers.

• Download Consumer Research Study (PDF)
• Download Consumer Discussion Group (PDF)
• Download Slide Presentation (PDF)