You might wonder whether these Nielsen figures represent too small a slice of Oregon’s market to be relevant to small- and mid-sized businesses.
Therefore, it might be surprising to learn that these data include about 325 Oregon brands and account for around a quarter of all Oregon wine sold across all channels globally. Although perhaps not a complete picture, this information can provide a directional indication of the vibrancy of a market’s premium wine category and Oregon’s position within it.
The OWB uses these data to help inform market selection for events such as our Oregon Wine Trail tastings. For example, we might look at whether a market has a healthy and reasonably-sized premium wine segment within which Oregon could be further developed and amplified.
We are providing Oregon wineries with these trends to use conjunction with other market intelligence as you make presentations and develop your business plans.
View / download the report