2024 Oregon Vineyard & Winery Census
Vineyard Summary
Oregon grape production, crush, and crop value decreased in 2024.
- Total wine grape production in 2024 decreased 1% compared with 2023 from 130,592 tons to 129,739 tons.
- The number of vineyards in Oregon increased by 25 to 1,537 in 2024. Total planted acreage increased 1,344 acres from 45,999 to 47,343, an increase of 3%.
- Harvested acreage decreased by 3% in 2024 while yield per harvested acre increased by 2%.
- The estimated value of wine grape production in 2024 decreased 6%, or by $19.9 million, to about $329 million.
- The median price per ton of grapes fell 2% from $2,505 to $2,465.
- Pinot noir remains the leading variety in planted acreage and production, accounting for 60% of all planted acreage and 58% of wine grape production.
Winery Summary
Oregon crush and wine sales declined in 2024.
- Tons of wine grapes crushed by Oregon wineries decreased 2% from a record 97,116 tons in 2023 to 95,603 tons in 2024.
- The number of wineries in Oregon decreased by 67 in 2024 to 1,076.
- Case sales across all channels decreased 4% from 2023 to 5.8 million. The value of wine sales across all channels decreased 2% to $913 million, with the average price per case increasing slightly less than 2%.
- Case sales via direct-to-consumer channels decreased by 3% overall, while sales into distribution channels decreased by 5% in Oregon and 4% in U.S. states outside Oregon.
- Sales to international markets, which account for about 3% of overall case sales, increased by 7% with Canada accounting for 46% of export sales.
Methodology
This report is produced by the Institute for Policy Research and Engagement (IPRE) at the University of Oregon on behalf of the Oregon Wine Board. The IPRE research team has prepared a document outlining their data collection and analysis methods. Please contact Bob Parker at the IPRE with questions.
Thank you to our study partners
These statewide and regional associations have offered their endorsement of the Oregon Vineyard & Winery Census project and encourage all of their members to participate in this important study.
