• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • About
  • Contact
  • Consumer
  • Industry
  • Trade
  • Blog
Oregon Wine Industry

Oregon Wine Industry

Oregon is the third largest viniferous grape growing region in the U.S., with 463 wineries

  • Resources
  • Marketplace
    • Browse the Marketplace
    • Post to the Marketplace
  • Marketing
    • Brand Guide
    • Oregon Wine Month
    • Touring Guide
    • Tasting Room Listings
    • Oregon Wines Fly Free
    • International Marketing
  • Education
    • Educational and Training Resources
    • Oregon Wine Symposium
    • Oregon Wine Profit Planner
    • Community Benchmark/WISE Academy Toolkit
    • Wildfire Smoke Toolkit
  • Research
    • OWB Funded V&E Research
    • Winery & Vineyard Reports
    • Economic Impact Studies
    • Market Insights
    • Consumer Research
    • Weather & Climate Forecasts
  • News & Events
    • Grapevine Newsletters
    • OWB Annual Business Plan Toolkit
    • News & updates
    • Harvest Reports
    • Calendar of Events
    • Industry Forum
    • Industry Awards
  • Press
    • Media Opportunities (Calls for Wine)
    • Press Room
  • s
« Back to Resources

2019 Wine Visitor Profile Research: Regional Workshops

July 15, 2019 | Consumer Research, Market & Industry Research | 0 comments

From fall 2018 through spring 2019, the University of Oregon’s Institute for Policy Research and Engagement conducted research to understand the demographics, attitudes and behaviors of people who visit wineries in three of Oregon’s major wine regions: the Columbia Gorge, Rogue Valley and Umpqua Valley.

In spring and summer 2019, the IPRE research team conducted a workshop for each of these wine and tourism communities. The presentations from these workshops can be viewed and downloaded below. The Willamette Valley Wineries Association commissioned a similar study, conducted by travel research firm Destination Analysts, the results of which can also be accessed below.

A full report is in development and will be published fall 2019. If you have questions about this work, please contact the project’s director, Aniko Drlik-Muehleck, of the U of O, or Jess Willey of the Oregon Wine Board.


Workshop Presentations

Columbia Gorge



Download the Columbia Gorge presentation

Rogue Valley



Download the Rogue Valley presentation

Umpqua Valley



Download the Umpqua Valley presentation

 

This project was conducted in partnership with researchers at the University of Oregon’s Institute for Policy Research and Engagement. Learn more about the IPRE.

This project was funded in part by a Wine Country Plates grant from Travel Oregon. Learn more about Travel Oregon matching grants.


Willamette Valley



Download the Willamette Valley presentation

This research was conducted as part of a separate but coordinated project that also received funding from Travel Oregon through its Wine Country Plates Grants program.

Share this

Reader Interactions

Leave a comment Cancel reply

Your email address will not be published. Required fields are marked *

Footer

News and Updates

  • Grapevine Newsletter March 14 2023
  • Oregon Wine Press Cellar Selects | Pinot Gris
  • Grapevine Newsletter February 28 2023

Press Room

Contact Us

  info@oregonwine.org

  503.967.8978

Mailing Address: 
5331 S Macadam Avenue, Suite 258, PMB 121
Portland, OR 97239

  • Facebook
  • Flickr
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Oregon Wine Board © 2023 | All Rights Reserved | Privacy Policy