Oregon Wine Industry

Oregon is the third largest viniferous grape growing region in the U.S., with 463 wineries

Oregon Wines Fly Free

Order New Oregon Wines Fly Free Materials

The Oregon Wines Fly Free program was renewed with Alaska Airlines and Travel Oregon earlier this year and enjoys strong support from all partner organizations and Oregon’s wine industry. To make Oregon Wines Fly Free a more effective sales tool in your tasting room we have developed a new suite of materials. As a participating winery the complete suite is available for complimentary order and delivery.

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The new design features the program’s luggage tag logo, the headline “Now Boarding” and a vineyard shot selected for its Oregonian sense of place. All assets have been designed to accommodate a variety of tasting room needs and include a call to action to purchase wine for the flight home.

Each suite includes:

  • 2 – Posters
  • 50 – FAQ flyers
  • 4 – Table tents
  • 40 – Case stickers
  • 6 – Hangtags

Additionally, the Oregon Wines Fly Free Toolkit has been updated with new files and graphics for use in your digital communications.

To avoid the already hectic Thanksgiving holiday, materials will ship in early December.

Refresh Tasting Room Associates On Oregon Wines Fly Free

With the holiday travel and gift-giving season around the corner, now is a great time to ensure your tasting room associates understand your participation in Oregon Wines Fly Free and know how to use the program to encourage sales.

To clarify program logistics, we’ve put together an FAQ to field questions from both staff and guests. Staff fluency with the program’s details will ensure the best possible customer experience and the greatest likelihood of the program helping you sell more wine.

As a reminder, any Alaska Airlines Mileage Plan member can check a case of wine for free, not only those visiting from out of state. Your neighbors are also welcome to take a taste of Oregon with them as they visit family and friends for the holidays. Encourage your tasting room associates to not only ask where people have traveled from, but where they might be traveling to as a prompt to discuss the Oregon Wines Fly Free program.

As a participating winery, you have also agreed to extend complimentary tastings to inbound travelers who present the required documentation. Revisit those documentation requirements in the FAQ with your staff to ensure they know how to provide service in line with visitor expectations.

PRINT STAFF & VISITOR FAQ

Complete program information, including digital assets for your social channels and club newsletters, can be found on the industry toolkit.

 

NEW MATERIALS COMING SOON

We will soon be offering a new suite of Oregon Wines Fly Free materials for your tasting room and web properties. Below is a sneak peek of the poster to be printed in the next few weeks. We’ll let you know as soon as the ink dries.

 

Read the complete FAQ for staff and guests /  Revisit the Oregon Wines Fly Free toolkit.

Oregon Wines Fly Free – Fall 2017 Promotion

This fall, we are working in collaboration with our partners at Travel Oregon and Alaska Airlines to promote Oregon Wines Fly Free through a consumer sweepstakes. One lucky winner and guest will fly to Oregon, spend 3-nights in the Columbia Gorge and enjoy a custom wine-bike tour. Sweepstakes entries are being captured by Travel Oregon but a promotional page has been created on our consumer site.

Give future visitors to your tasting room some help in planning their next trip to wine country by sharing this opportunity with your audiences on social media or via your newsletter.  Find out more at www.oregonwinesflyfree.org.

 

Share Your Thoughts on Oregon Wines Fly Free

Your feedback is the strongest compass we can reference so please take a moment to share your thoughts with us.

Earlier this year the Oregon Wine Board, along with our partners at Alaska Airlines and Travel Oregon, renewed the Oregon Wines Fly Free program into 2019. The program provides consumers a strong incentive to visit tasting rooms and once there, to purchase bottles. Thank you for your support and participation.

We will be creating new print and digital promotional materials to support Oregon Wines Fly Free participating wineries. To ensure we’re producing the assets most useful for your tasting room, and to learn about your guests’ behaviors, we’ve created a short 3-5 minute survey.

[button link=”https://www.surveymonkey.com/r/FSHGWC5″ color=”custom” size=”large” stretch=”no” type=”flat” shape=”square” target=”_blank” title=”” gradient_colors=”#8e0c3a|” gradient_hover_colors=”#8e0c3a|” accent_color=”” accent_hover_color=”” bevel_color=”” border_width=”1px” icon=”fa-check-square-o” icon_divider=”no” icon_position=”left” modal=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” alignment=”center” class=”” id=””]Take The Survey Now[/button]

 

If you’re not yet a participating winery, it is even faster to sign up. Simply email Kai McMurtry with the following:

  • Winery contact name, email, and phone number
  • Mailing address
  • AVA under which you’d like to be listed

Complete Oregon Wines Fly Free program information can be found here.

Sell More Wine This Holiday Season with Oregon Wines Fly Free

Drive more tasting room sales this Thanksgiving by reminding your local customers to take Oregon wine with them if they’re flying Alaska Airlines.

Did you know that the Oregon Wines Fly Free waived bag fee on Alaska Airlines applies not only to out-of-state visitors, but also to Oregonians flying elsewhere on Alaska Airlines?

While this applies year-round, now is a great time to use the program to drive sales with in-state customers by encouraging them to give the gift of Oregon wine, even if they’re traveling for the holidays.

Three ways to promote Oregon Wines Fly Free during the holidays:

  1. Display holiday-themed Oregon Wines Fly Free signage in your tasting room. Downloadable signs are sized perfectly for 4 x 6 or 8.5 x 11 frames.
  2. Put a reminder in your next newsletter about taking advantage of the waived checked bag fee on one case of wine during travel from Oregon on Alaska Airlines over the holidays.
  3. Make sure your Facebook and Instagram followers know about Oregon Wines Fly Free by posting the holiday-themed social media images.

Facebook OWFF 2015 HOLIDAY-02 - PWHoliday-themed tasting room signage and social media graphics can be downloaded from the Oregon Wines Fly Free dropbox folder. As a reminder, more resources for wineries can be found in the toolkit on the Oregon Wine Industry website. Send your consumers and visitors to oregonwinesflyfree.org for information on the program.

Note: You are receiving this email because you are the primary contact at your winery for Oregon Wines Fly Free. Please share this message with your team members as necessary.

Cheers to a bountiful Thanksgiving!

Sell More Wine This Holiday Season with Oregon Wines Fly Free

Drive more tasting room sales this Thanksgiving!
Remind your local customers to take Oregon wine with them if they’re flying Alaska Airlines.

Did you know that the Oregon Wines Fly Free waived bag fee on Alaska Airlines applies not only to out-of-state visitors, but also to Oregonians flying elsewhere on Alaska Airlines? While this applies year-round, now is a great time to use the program to drive sales with in-state customers by encouraging them to give the gift of Oregon wine, even if they’re traveling for the holidays.

Three ways to promote Oregon Wines Fly Free during the holidays:

  1. Display holiday-themed Oregon Wines Fly Free signage in your tasting room. Downloadable signs are sized perfectly for 4 x 6 or 8.5 x 11 frames.
  2. Put a reminder in your next newsletter about taking advantage of the waived checked bag fee on one case of wine during travel from Oregon on Alaska Airlines over the holidays.
  3. Make sure your Facebook and Instagram followers know about Oregon Wines Fly Free by posting the holiday-themed social media images.

Facebook OWFF 2015 HOLIDAY-02 - PWHoliday-themed tasting room signage and social media graphics can be downloaded from the Oregon Wines Fly Free dropbox folder. As a reminder, more resources for wineries can be found in the toolkit on the Oregon Wine Industry website. Send your consumers and visitors to oregonwinesflyfree.org for information on the program.

Note: You are receiving this email because you are the primary contact at your winery for Oregon Wines Fly Free. Please share this message with your team members as necessary.

Cheers to a bountiful Thanksgiving!