The Oregon Wines Fly Free toolkit is designed to help participating wineries find tips and resources to promote the program and drive tasting room sales.

Included in the toolkit are digital graphics for your social media channels in addition to plug-in ready program-related copy for your consumer marketing efforts.

The point-of-sale materials, digital assets, ideas and inspiration provided are intended to make it easy for you to amplify your involvement in the Oregon Wines Fly Free program. We encourage you to post with frequency and to get creative. We hope that your involvement with the program, along with the resources provided here and delivered to your tasting room, will help stimulate your sales with out-of-town visitors.

Oregon Wines Fly Free Tool Kit

INFORMATION

ABOUT THE PROGRAM

Running continuously since spring 2013, Oregon Wines Fly Free is a partnership between the Oregon Wine Board, Alaska Airlines and Travel Oregon.

The program not only encourages out-of-state Alaska Airlines Mileage Plan members to visit tasting rooms by offering free tastings, but it also promotes tasting room sales by waiving the baggage fee on one case of Oregon wine for their domestic return flight home.

Oregon Wines Fly Free is unique among Alaska Airlines’ similar programs in other wine regions, as Oregon is the only region with state-wide participation from all airports served by the airline (Medford, Redmond, Eugene and Portland, plus Walla Walla, WA).

PARTICIPATING WINERIES

There are more than 300 wineries that have enrolled in the Oregon Wines Fly Free program.

FREQUENTLY ASKED QUESTIONS

Tasting Room FAQ – Answers to questions you or your tasting room visitors may have.

Wine Checked Baggage Policies – A reference guide for checking wine on airlines flying out of Oregon.

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TAKE ACTION

BECOME A PARTICIPATING WINERY

Would you like to sign up to be a participating winery in the Oregon Wines Fly Free program? Simply email Kai McMurtry and include the following information:

  • Winery contact name, email, and phone number
  • Mailing address
  • AVA under which you’d like to be listed

He will follow up with an email and will mail you promotional materials and stickers.

ORDER SUPPLIES

Supplies for the Oregon Wines Fly Free program includes: table tents, posters, stickers, and window decals. To order or re-order Oregon Wines Fly Free supplies please email Kai McMurtry.

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TOOLS AND ASSETS

SOCIAL MEDIA

Be proactive and engaging with your social media, but also thoughtful in your frequency and timing of posts.  Let your different channels tell a story and put a “face” to the program. Be sure to showcase some “behind-the-scenes” work at your winery and always try to engage/involve the case purchaser via their social media.

Please use the official program links in your communications and social media posts:

Program Details: www.oregonwinesflyfree.org

Book a flight on Alaska Air:  http://bit.do/OWFFBook

Alaska Airlines Mileage Club signuphttp://bit.do/OWFFMileage

facebook icon Wines Fly Free on Facebook
Official Facebook Accounts: Oregon Wine   Alaska Airlines   Travel Oregon
Official program Hashtags: #oregonwine   #WinesFlyFree   #traveloregon   #iflyalaska

Facebook is the social media platform that will engage your largest audience. It’s great for sharing pictures, articles and comments about the Oregon Wines Fly Free program. The more users engage with your content by liking, sharing and commenting, the more visible your posts will be to others so keep posts fun and creative!

For additional information on Facebook and post inspiration check out: Wines Fly Free on Facebook

 Wines Fly Free on Instagram
Official Instagram Accounts: alaskaair   traveloregon
Official program Hashtags: #oregonwine   #WinesFlyFree   #traveloregon   #iflyalaska

Instagram is perfect for short messaging about Oregon Wines Fly Free and to showcase both the “face” of the program along with between-the-scenes fun around the winery and tasting room. Although mostly used for photo-sharing, Instagram also allows users to record and post 15-second videos in their feed.

For addtional information on Instagram and ‘gram inspiration check out: Wines Fly Free on Instagram

twitter-icon Wines Fly Free on Twitter
Official Twitter Accounts: @OregonWineBoard   @AlaskaAir   @TravelOregon
Official Program Hashtags: #oregonwine   #WinesFlyFree   #traveloregon   #iflyalaska

Twitter is a social media platform that enables users to send and read short 140-character messages called “tweets.” Twitter can be used to share news and connect to ideas related to Oregon Wines Fly Free. For the most exposure, feature engaging posts that will inspire your followers to re-tweet your post.

For additional information on Twitter and tweet inspiration check out: Wines Fly Free on Twitter

For general posts you can copy and paste check out: Recommended Oregon Wines Fly Free Social Media

Download program graphics for your social media channels here.

WEBSITE AND NEWSLETTER

Your Website –  Advertise your participation in Oregon Wines Fly Free on your website with the official “Participating Winery” badge. The badge can be downloaded from Dropbox here. Be sure to link out to the Oregon Wines Fly Free website for more program information, as well as to the Alaska Airlines Mileage Plan website so customers can sign up for free.

Your Newsletter – E-newsletters provide periodic updates to loyal customers who have opted-in to stay in touch with your brand. They are perfect for reminders to your customers about your participation in Oregon Wines Fly Free, especially in advance of heavy travel seasons. Newsletters provide a platform for a more in depth explanation of how your customers can benefit from the program.

Need inspiration? Consider a version of the copy below with a picture of the program logo:

Did you know that (insert winery name) wines fly free on Alaska Airlines? Alaska Airlines Mileage Plan members may check one case of wine (6 or 12 bottles) for free on Alaska Airlines flights from Eugene, Medford, Portland, Redmond or Walla Walla, WA. To sweeten the deal, we invite you to enjoy a complimentary tasting when you show your in-bound boarding pass (paper or digital) and proof of your Alaska Airlines Mileage Plan membership when you visit our tasting room. Not an Alaska Airlines Mileage Member? It’s free and easy to sign up! Click here for more information on the Oregon Wines Fly Free program.

PROGRAM GRAPHICS

The link below provides access to the most current Oregon Wines Fly Free graphics for download.  You will find Oregon Wines Fly Free graphics to compliment your website and social media channels.  Also, you will find PDFs of the printed collateral (e.g. posters, table tents) should you want to print more. If you need more case stickers, please email Kai McMurtry at the Oregon Wine Board.

Oregon Wines Fly Free Dropbox

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