This toolkit is for distributor and winery sales reps, restaurants and retailers. Below, you will find information on point of sale materials, retailer programs, and tools for activating Oregon Wine Month with restaurants in Oregon and Washington.

Visit the Oregon Wine Month Toolkit homepage for a full overview of the program.

Visit the Oregon Wine Month DTC Toolkit for details on direct to consumer and tasting room programs.

INFORMATION

OREGON WINE MONTH RESTAURANT AND RETAIL CAMPAIGN OVERVIEW

Scroll through the presentation below to learn more about the trade elements of the 2017 Oregon Wine Month campaign.

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TAKE ACTION

SUBMIT EVENTS TO CALENDAR

It is FREE to post events to the Oregon Wine Board’s consumer facing calendar. Events can include retail sampling events, winemaker dinners, etc. Submit your events here.

Distributors can submit lists of sales rep Oregon wine retail tastings to Christina DeArment.

SHARE ON SOCIAL MEDIA

Help generate buzz! Below are graphics you can use on Social Media to drive awareness of Oregon Wine Month. Be sure to use the program hashtag and tag us!

Join the conversation: #OregonWineMonth

Facebook: @oregonwineinfo

Instagram: @oregonwineboard

Twitter: @oregonwineboard

RESTAURANTS

Feature an Oregon Wine Month Flight

This May, the Oregon Wine Board and OpenTable are partnering to promote restaurants featuring a flight of three Oregon wines. Participating restaurants will be promoted through OpenTable and the Oregon Wine Board’s consumer advertising channels.

OWM Restaurant Promotion Form

Contribute a Recipe and Oregon Wine Pairing

Throughout May, The Oregon Wine Board will be featuring chef-crafted recipes paired with Oregon wines on Facebook, Instagram and oregonwine.org. It’s easy to submit a pairing.

  1. Ask your chef to prepare a recipe that can be easily made at home using commonly found ingredients and pair it with an Oregon wine
  2. Take a photo of your pairing
  3. Submit the recipe, pairing suggestion and photo

OWM Restaurant Recipe Submission

  • Take a photo of the recipe and wine recommendation.
  • I give the Oregon Wine Board permission to use this recipe and photo on oregonwine.org, social media accounts and for other digital opportunities that may arise.

Read the 5 Ways Restaurants Can Get Involved in Oregon Wine Month

OWM Restaurants Sheet

RETAILERS

Compete in the OWM Display Competition

Wine Stewards at Safeway, Fred Meyer across Oregon and Washington, New Seasons and Ray’s in Oregon and Costco in Washington are invited to participate in the Oregon Wine Month display competition for the chance to wine a ticket to the International Pinot Noir Celebration or a $100 gift certificate to an Oregon Wine A-List restaurant of your choice. For more information click on your company below.

Safeway
Fred Meyer
New Seasons (OR only)
Ray’s (OR only)

DISTRIBUTORS

Compete in the OWM Rep of the Year

Oregon Wine Month would not be possible without the hard-working sales reps that call on top accounts, get those by-the-glass features and secure incredible retail display activity. In recognition of this, the Oregon Wine Board will honor two sales reps – one on-premise and one off-premise – as Oregon Wine Month Reps of the Year based on performance during May 2017. The winners will win a VIP package to attend the International Pinot Noir Celebration!

For more information download the OWM 2017 Rep of the Year One Sheet.

OWM Rep of the Year Photo

FAQs
Who is eligible? Any distributor sales person representing Oregon wineries in Oregon and Washington.
What is the criteria? We will be taking a comprehensive look at all nominees’ Oregon Wine Month activity to make it fair to reps working with diverse portfolios and accounts. The more detailed information provided in the nomination, the better!

Selection consideration will include, but not limited to:

  • New placements (off-premise) BTG and BTB listings (on-premise)
  • POS / Display activity
  • Account engagement programs (e.g. staff trainings or tastings)
  • Events or specials organized (e.g. winemaker dinners, tastings, demos)
  • Sales performance vs. last May
  • Enthusiasm for Oregon wine and any other factors the nominator feels are relevant to share

Who can make nominations? Anyone – distributor management, wineries, account buyers, colleagues.
How can I nominate someone? Fill the nomination form below.
What is the nomination deadline? Nominations must be received no later than June 15. Winners will be announced by June 30.

Check back in May 2017 for the nomination form.

Questions? Contact Christina DeArment.

ORDER POINT OF SALE MATERIALS (DEADLINE: MAR. 15)

The Mar. 15 deadline to order printed point of sale for tasting rooms has passed. If you placed an order, you should expect to receive materials by mid-April.

Anyone is welcome to download and print materials and use the customizable templates available under Tools and Assets below.

Restaurants and retailers can request POS from their Young’s, Southern, Galaxy, Oregon Brand Management, Mitchell Wines, Casa Bruno or Oregon Wine Sales reps. Questions? Contact Christina DeArment.

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TOOLS AND ASSETS

OREGON WINE MONTH LOGOS

Oregon Wine Month logos are great for use across your digital platforms (website, newsletter, social). They can also be used to create your own printed materials. If you require a different file format, email Jess Willey.

PRINTABLE POINT OF SALE

If you prefer to print your own point of sale materials on your office printer, you can download them using the links below. Flip through the slides below to view the available point of sale.

CUSTOMIZABLE TEMPLATES

Templates enable accounts to create custom signage, create menus, highlight events and more. PowerPoint and PDF versions are provided so you can choose your preferred format based on your software.

Templates in PowerPoint format

Expand the section below to access PowerPoint files that you can easily manipulate using your standard office software.

Templates in PDF format

Expand the section below to access PDF files that can be customized using Adobe or graphic design software.

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