Work With: Managing and Supporting Your Distributors for Long-Term Success Once you find a distributor the journey has just begun. Attendees will learn methods for supporting and managing distribution partners to create profitable, productive relationships, techniques to make their own backyard their strongest market, and tactics for moving beyond home base. Strategies will be shared [...]
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align [...]
This knowledgeable panel shares strategies on diversifying and balancing your sales efforts across channels by evaluating your brand’s point in its lifecycle, and how to leverage your unique assets to develop a profitable growth plan.