Founder and Principal Consultant for Elixir Winery Management, Elaina Kroll has dedicated her life’s professional work to the success of those in the business of wine. Beginning with a successful career in statewide distribution at Wine Warehouse, Elaina took her expertise to the next level, working with both International and National wineries. She has successfully managed National Sales & Distribution for several brands, initiated business develop for small wineries, and worked as General Manager for two premium estates in Santa Barbara County. She has taken this experience to her clients, assisting them in all levels of winery operations, sales and marketing, and brand development, specializing in both DTC and Distribution sales channels. She also is co-owner in her own winery project, Grace + Vine, and continued to devote herself to working in the community, founding The Innocence Mission in 2009 and currently sits on the Santa Barbara County Vintners Foundation Board of Directors.