Oregon Vine Perks is a new consumer loyalty program developed to inspire sales of Oregon wine now and visitation once tasting rooms reopen.

Anyone who spends $250 or more on Oregon wine between May 1 and July 1 can upload their receipts as proof of purchase and receive an Oregon Vine Perks Pass in the mail. Vine Perks Pass holders will be able to show their pass at participating wineries around the state to unlock 2 for 1 tastings, discounts and VIP benefits once businesses reopen until 4/30/2021.

In further support of our state-wide community, the Oregon Wine Board will make a donation in the name of Oregon Vine Perks to the Oregon Food Bank.

By signing up as an Oregon Vine Perks participating winery, your tasting room will be listed as a site where pass holders can redeem two for one tastings and other benefits of your choice. For participating wineries, Oregon Vine Perks will provide an extra layer of incentive on top of the promotions your winery is already running, as well as bring new consumers to your cellar door in the future.

Every winery in Oregon is eligible to be featured in the program free of charge by completing a registration form.

Promotion of this program to consumers and media will begin the week of May 18.

SIGN UP

INFORMATION

The following messaging will appear in consumer promotions beginning 5/18/2020:

Thank you, lovers of Oregon Wine, for lending critical support to the wineries, family vintners, and small farms of our state. Times may be tough right now, so we are extra grateful for your support. In fact, our winemakers have a little something for you.

Purchase $250 or more in Oregon wine from a winery, grocery, wine shop, restaurant cellar sale, or website and you instantly qualify for Oregon Vine Perks, our new rewards program. As our tasting rooms open back up, Oregon wineries across the state will welcome all Oregon Vine Perks members with 2-for-1 tastings, special events, cheese plates, discounts and vine time in some of the world’s most gorgeous countryside.

We’ve gathered the best Oregon wine deals from around the state on our homepage. Order some old favorites and discover some new ones—and we will make a donation to the Oregon Food Bank.

The entire Oregon wine community wishes you good health, and we look forward to seeing you as soon as possible.

Details:

  • Upload your proof of purchase receipts on oregonvineperks.org to qualify
  • Open only to people 21 years of age or older who are legal residents of the 50 United States and District of Columbia.
  • Qualifying purchases must be made between May 1 – July 1, 2020
  • Participating consumers must register for the program no later than July 31, 2020. OWB will not review or honor submissions received after the Registration Deadline.
  • Qualifying wine purchases include any wine produced from grapes grown in Oregon. A winery does not have to be listed as a participating winery.
  • Multiple purchases from one or more businesses can be added together to reach the $250 purchase requirement but all receipts must be uploaded all at one time.
  • Wine can be purchased from a winery, retailer, website or restaurant
  • Pass benefits are valid until April 30, 2021
  • Pass benefits are valid only at participating wineries
  • Pass holders may be asked by wineries to show an ID to confirm their name and pass number
  • Pass benefits are valid at participating wineries one time, unless otherwise specified by winery tasting room staff
  • By registering as an Oregon Vine Perks participating winery, you are consenting to offering two for one tastings to all pass holders until April 30, 2021.
  • Participating wineries may in their sole discretion offer additional discounts or benefits for Perks Pass holders
  • Please consider that this program could draw 1,000+ pass holders
  • Oregon Vine Perks Pass holders will show you their physical pass to redeem benefits. Each pass will have a unique member number. A list of participant names and their member numbers will be shared with wineries beginning June 1.
  • Pass holders can only redeem their benefits once at each winery. Wineries are responsible for enforcing this policy by tracking it in your POS or manually in a spreadsheet. If you have any questions on how best to do this, please email Christina DeArment.
  • The passes will begin going out to consumers on June 1 and will be valid as soon as tasting rooms reopen.
  • Oregon wine purchases from restaurants, retailers and websites are eligible for this promotion
  • The proof of purchase receipt(s) the consumer submits must make evident the dollar amount(s) attributable to an Oregon wine purchase. Producer name and dollar amount are sufficient.

Frequently Asked Questions

Since mid-March, the OWB has been hosting industry forums to discuss the challenges, opportunities and very complicated questions that have arisen amidst the COVID-19 crisis. During one marketing-focused call two urgent questions emerged: “How can Oregon wineries sell more wine online now?” and “How can we ensure our tasting rooms are busy as soon as we can reopen?”

The OWB’s response to these questions is a new consumer loyalty program, Oregon Vine Perks.

A giant thank you to Brian Richardson at Vinbound Marketing who has swiftly developed the website and mechanisms for this program to support the Oregon wine industry in this time of crisis. Vinbound Marketing is the creator of the successful company Winery Hunt, a membership program that provides a limited set of consumers VIP winery experiences around the state. The program sells out with 350 people every year.
Yes. The two for one tastings is the one standard offering that wineries must opt into providing consumers. Additional discounts or VIP experiences can be offered at your winery’s discretion.
Wineries can elect to offer an additional discount or experiential benefit to pass holders. This is not a requirement. It’s recommended that you tie this benefit to a purchase minimum. Please ensure that the winery does not advertise the additional benefit as “free” or “no cost,” but rather as “included.”

Consider messaging like:

  • 10% off 12 bottles or more
  • A vineyard tour included with the purchase of 6+ bottles by appointment only
  • A complimentary cheese plate included with the purchase of 3+ bottles
In further support of our state-wide community, the Oregon Wine Board will make a donation in the name of Oregon Vine Perks to the Oregon Food Bank. The Oregon Food Bank is a non-profit with a mission to eliminate hunger and its root causes offering 21 Regional Food Banks and approximately 1,200 food assistance sites around the state. In this time of crisis, the Oregon Food Bank is a valuable resource for Oregonians, including the tasting room, restaurant staff and other honored members of the Oregon wine industry impacted by this crisis.

The Oregon Food Bank is also a charity near and dear to the Oregon Wine Board. OWB staff have volunteered by sorting food in their Portland warehouse several years around the holidays.

Qualifying wine purchases include any wine produced from grapes grown in Oregon. A winery does not have to be listed as a participating winery.

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SIGN UP TO BE A PARTICIPATING WINERY

By signing up as an Oregon Vine Perks participating winery, your tasting room will be listed as a site where pass holders can redeem two for one tastings and any other benefits of your choice. Please consider that this program could draw up to 1,000 Vine Perks Pass holders from Oregon, Washington, California and beyond.

For participating wineries, Oregon Vine Perks will provide an extra layer of incentive on top of the promotions your winery is already running, as well as bring new consumers to your cellar door in the future.

Every winery in Oregon is eligible to be featured in the program free of charge by completing a registration form.

The Oregon Wine Board will begin advertising this program to the media and consumers on May 18. To make the most of this publicity please register by May 15.

SIGN UP

TOOLS AND ASSETS

A full toolkit of assets will be available soon. Assets will include:

  • POS collateral to display at tasting rooms once they reopen
  • Redemption instructions for tasting room employees
  • Suggested newsletter copy
  • Social media graphics and suggested copy

LOGOS

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Be sure to tag us and include the program hashtags so we can see and amplify your efforts.

We are @oregonwineboard on Facebook, Instagram and Twitter.

Program hashtags: #oregonvineperks #oregonwinemonth (through May)
Year round: #oregonwine

Winery Caption Recommendation:

Thank you, lovers of Oregon Wine, for lending critical support to the wineries and small family farms of our state.  We have a little something to show our gratitude.

Purchase $250 or more in Oregon wine from any place you choose (including [Insert your winery]!) and you instantly qualify for Oregon Vine Perks. As Oregon’s tasting rooms open back up, 100+ wineries across the state will welcome Oregon Vine Perks members with 2-for-1 tastings, special events and vine time in some of the world’s most gorgeous countryside.  Learn more at Oregonvineperks.org.

Restaurant/Retail/Community Partner Caption Recommendation:

Thank you, lovers of Oregon Wine, for lending critical support to the wineries and small family farms of our state [If outside state: Oregon].  Our [Their] winemakers have a little something to show their gratitude.

Purchase $250 or more in Oregon wine from any place you choose (including [insert business name here]!] and you instantly qualify for Oregon Vine Perks. As Oregon’s tasting rooms open back up, dozens of wineries across the state will welcome Oregon Vine Perks members with 2-for-1 tastings, special events and vine time in some of the world’s most gorgeous countryside.  Learn more at Oregonvineperks.org.

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WINERY NEWSLETTER SAMPLE COPY

Newsletters provide a platform for a more in depth explanation of how your customers can benefit from the program. They are perfect for reminders to your customers about your participation in Oregon Vine Perks.

Need inspiration? Consider a version of the copy below and include the Oregon Vine Perks logo.

We Can’t Thank You Enough. But Here’s A Start. 

Thank you, lovers of Oregon Wine, for lending critical support to the wineries and small family farms of our state.  We have a little something to show our gratitude.

Purchase $250 or more in Oregon wine from any place you choose (including [Insert your winery]!) and you instantly qualify for Oregon Vine Perks. As Oregon’s tasting rooms open back up, 100+ wineries across the state will welcome Oregon Vine Perks members with 2-for-1 tastings, special events and vine time in some of the world’s most gorgeous countryside.  Learn more at Oregonvineperks.org.

Take advantage of our current promotional offerings to gain access to Oregon Vine Perks!

(Insert information about your winery’s promotional offerings.)

RESTAURANT/RETAIL/COMMUNITY PARTNER NEWSLETTER SAMPLE COPY

Need inspiration? Consider a version of the copy below and include the Oregon Vine Perks logo.

Turns Out, Your Super Power Is Oregon Wine

Thank you, lovers of Oregon Wine, for lending critical support to the wineries and small family farms of our state [If outside state: Oregon].  Our [Their] winemakers have a little something to show their gratitude.

Purchase $250 or more in Oregon wine from any place you choose (including [insert business name here]!] and you instantly qualify for Oregon Vine Perks. As Oregon’s tasting rooms open back up, dozens of wineries across the state will welcome Oregon Vine Perks members with 2-for-1 tastings, special events and vine time in some of the world’s most gorgeous countryside.  Learn more at Oregonvineperks.org.

Take advantage of our current Oregon wine promotional offerings to gain access to Oregon Vine Perks!

(Insert information about your business’s promotional offerings.)

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