Sales of Oregon wine at retail continued to outpace the total category and outperform other major domestic wine producing states. To dig a little deeper, the OWB has compiled a report on 2020 off-premise retail sales, based on commissioned Nielsen data.

This report includes:

  • The performance of Oregon, California, Washington and total wine in 18 major U.S. markets
  • Comparative data on Oregon’s performance versus the total wine category in major markets by price segment
  • Trend information confirming increases in Oregon wine availability and velocity over the past several years climbing to a record level
  • Growth rates and market share of Oregon wine in its home market compared to the balance of the country

With Nielsen data reflecting about 32% of all Oregon wine sold globally, the information in this report can provide directional indication of the vibrancy of a market’s premium wine category and Oregon’s position within it. Depending on your business goals, these data can be used to augment sales presentations to distributors and retailers or used in conjunction with other market intelligence to develop your market expansion plans.