2017 Direct to Consumer Report – ShipCompliant and Wines & Vines

The 2017 Direct to Consumer report from ShipCompliant and Wines & Vines can be found here.  A few highlights of interest to Oregon wineries include:

• Total wine volume sold direct, measured in dollars, grew 18.5% in 2016 versus the prior year; Oregon’s volume trended  up 14.6%;
• This channel continues to be important for Oregon wineries since direct consumers spend an average of $38.69 per bottle;
• The top five states for DtC shipments, ranked in order, are: California with 31% of the country’s dollar volume, followed by Texas (9%) and New York (6%) with Florida and Washington state each accounting for 5%. Oregon, Virginia and Colorado are tied at 3%;
• The value of Oregon wineries’ direct shipments outpaced those from Washington state wineries by 47%, despite the fact that Washington’s annual harvest tonnage is three times that of Oregon’s.

The report uses a sample of transactions to project totals representing direct sales for the 9,069 permitted U.S. wineries, 79% of those wineries are estimated to produce 5,000 cases or fewer annually.