NEWS FOR MAY 8, 2018

Marketing
Education
Research
Calls for Wine
Opportunities
Other News
Quick Links
Upcoming Events

LETTER FROM MARIE CHAMBERS 


Dear friends,

Oregon Wine Month is finally here and it’s thrilling to see all of the buzz and activity happening to celebrate. We have enlisted more than 150 Oregon restaurants to offer flights and pairings during May. There are also more than 150  tasting room events listed on the Oregon Wine Month event calendar. Our marketing team has pushed the word on all of these activities and more out to more than 26,000 consumer contacts. In case you missed it, there is still time to participate in driving awareness and Oregon wine sales during the month by doing these three things.
 
Thank you to those of you who helped make the Oregon Wine Trail seminar and tasting event in Los Angeles last month a success. 50 Oregon producers addressed a primary hurdle to market access by providing trial and awareness to more than 550 key trade contacts and enthusiastic consumers. The feedback from the event has been very positive and we were happy to see the interest in Oregon from the L.A. market. Oregon wineries also visited Toronto last month for another slate of seminars and tasting events as part of our international marketing program. Canada continues to be our largest export market and we have seen an overall growth in sales from our market activities over the last two years. Over the next few months we will be shifting from in-market programs to in-bound tours, including the Cross Boarder Media Tour, International Trade Tour for OPC, and the annual IPNC Media Tour to name a few.
 
If you haven’t heard already, the Oregon Wine Country Plates Matching Grants Program recently awarded $184,200 in funding for eight wine and culinary projects. From this pool the Oregon Wine Board and Willamette Valley Wineries Association were both awarded funding to develop detailed winery visitor profiles to aid in the development of strategic wine tourism marketing campaigns. While the WVWA project will focus exclusively on Willamette Valley visitors, the OWB project will cover the other growing regions in the state. Both projects are expected to help enhance regional winery associations tourism marketing efforts, and also provide valuable insights for Travel Oregon and our other tourism industry partners. The OWB will be partnering with Robert Parker and his research team at the University of Oregon to conduct the study and we expect to have a full report available in 12 months. Click here to see the listing of all grants recently awarded through the Oregon Wine Country Plates Matching Grants program.
 
Cheers! And Happy Oregon Wine Month!



Marie Chambers
Vice President, Finance & Administration
Oregon Wine Board

MARKETING

Oregon Wine Month is Happening

Oregon Wine Month is underway. Visit the industry toolkit for a description of all program elements as well as assets for print and download. View the industry toolkit.
 

2018 Oregon Wine Touring Guide Available

The 2018 Oregon Wine Touring Guide is available for complimentary order and delivery. This third edition of the guide is packed with new photography, editorial content and updated listings for more than 500 tasting rooms across the state. The 2018 guide is for wineries, hotels and other tourism related businesses. Order your case.

EDUCATION

New Blog Post: Tips for For Trade Tastings

Trade tasting season is upon us. While trade tastings offer great exposure for your brand in front of key buyers, they are also very time consuming and expensive. Creating a structured plan in advance of the tasting can result in a better return on investment and help you convert sales leads into wine placements. Read OWB’s recent blog post Tips for Trade Tastings: Converting Sales Leads into Wine Placements to learn more.
 

Oregon Wine in L.A. Master Class Available to Watch

As a part of the Oregon Wine Trail trade event in Los Angeles on April 24, OWB’s Bree Boskov MW and Chris Tanghe MS of GuildSomm presented Mastering Oregon. Attended by 70 qualified L.A.-area trade, this trade master class highlighted eight different varieties from nine Oregon AVAs. Watch the full class recording.

RESEARCH

OWRI Grapevine Red Blotch Disease Survey

The Oregon Wine Research Institute at Oregon State University is conducting a survey on Grapevine Red Blotch Disease to understand how widespread the disease is in Oregon and what educational information is needed by industry. The survey should not take more than a few minutes. Begin the survey.
 

OSU Agricultural Water Survey

Researchers at Oregon State University are reaching out to all produce growers in the state of Oregon to investigate water use practices in order to help farmers meet new federal requirements. A short survey has been created to better understand water practices on produce farms. Begin the survey.
 

May 2018 Weather and Climate Forecast

On May 5, Dr. Greg Jones of Linfield College published an updated weather and climate summary and forecast. This report looks back at April conditions, provides an updated drought watch, and forecasts conditions for May, June and July. Read the report.


Participate in the 2017 Oregon Vineyard and Winery Census

Help our industry gather accurate data, including grape prices by region and variety, by completing the annual vineyard and winery census survey questionnaire or directing the appropriate person at your vineyard or winery to do so. Researchers are standing by now for your data. Begin the survey.

CALLS FOR WINE

May Calls for Wine

There are a number of opportunities for media placements, including a celebration of dry-farmed Chardonnays for International Chardonnay Day, and calls for Cabernet Sauvignon in the Wine & Spirits holiday issue and WinePress NW.  Read more and learn how to apply

OPPORTUNITIES

Attend a Travel Oregon Tourism Listening Session

Travel Oregon, in partnership with Oregon’s seven regional destination management organizations (RDMOs), invites you to join one of 10 Oregon Tourism Listening Sessions across the state this spring. They want to hear from anyone who touches the tourism industry, including business owners, land managers, volunteers, nonprofits, policymakers and more, as we value all perspectives and opinions. Read more and register.

OTHER NEWS

Travel Oregon Wine Country Plates Grants Awards Announced

Travel Oregon has announced that eight projects have been awarded a total of $184,200 in grant funding through the Oregon Wine Country Plates Matching Grants Program for the 2018-19 cycle. The OWB and the Willamette Valley Visitors Association were both awarded grants to pursue wine country visitor insights. Read more about all award recipients.
 

2016 Economic Impact Report Released

OWB issued a press release on March 19 about the newest economic impact figures compiled by Full Glass Research. The preliminary numbers in the economic impact study, last conducted in 2013, measure the economic contributions the Oregon wine industry makes to the state, and is revealing impressive growth from the work of Oregon vintners in 2016. Read the press release and full report.
 

List or Search Grapes for Sale on the Marketplace

If you are looking for a buyer for your grapes, or are interested in buying grapes, don’t forget to check out the Marketplace on the OWB’s industry website. The Marketplace also includes listings for bulk wine, real estate, equipment and job opportunities. Post items for sale or visit the Marketplace to search items for sale.

OWB QUICK LINKS

You might want to… 

Order Oregon Wine Touring Guides for your tasting room
Update your public tasting room profile
Learn about how the OWB evaluates industry requests for funding
Search the Industry Marketplace for grapes, bulk wine, real estate, equipment or jobs
Submit a listing to the Industry Marketplace
Promote an industry educational opportunity
Submit an event to the Industry Calendar
Submit an event to the Consumer Event Calendar

UPCOMING EVENTS

View the full Industry Events calendar

MAY 1-31

OREGON WINE MONTH

Throughout Oregon
 

MAY 5

UMPQUA VALLEY WINEGROWERS BARREL TOUR

Throughout Umpqua Valley
 

MAY 15

PINOT IN THE CITY

Morgan Manufacturing in Chicago
 

MAY 23-24

IQ CONFERENCE

Napa
 

MAY 29-31

VINEXPO HONG KONG

Hong Kong

JUNE 6

WVWA BOARD MEETING

Newberg
 

JUNE 23-26

OREGON PINOT CAMP

Willamette Valley


JULY 27-29

INTERNATIONAL PINOT NOIR CELEBRATION

Linfield College in McMinnville
 

August 20-26

THE OREGON WINE EXPERIENCE

Jacksonville
 

August 21

PINOT IN THE CITY

Denver
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May 8, 2018|Grapevine Edition Archive|0 Comments

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