MARCH 20, 2026

A Note from the OWB

Dear Industry Colleagues,

Happy Spring!

We are so excited to be heading into the spring season with vineyards budding and visitors venturing out to wine country across Oregon. With spring also comes Oregon Wine Month, and this year OWB is launching some exciting new activations across the West Coast from Seattle to Los Angeles. Our Where Adventure Meets Excellence campaign will light up billboards, engage grocery store shoppers, and capture attention with truck wraps in Seattle and wall wraps at Portland International Airport. Don’t miss out on your chance to engage with these exciting campaigns. Learn more about participating in Oregon Wine Month below. As we ramp up for our Oregon Wine Month promotions, we encourage wineries to submit events to the Oregon Wine events calendar. This calendar feeds Travel Oregon and regional tourism calendars, which are widely used by AI tools and travel planners to recommend activities and build visitor itineraries. Don’t miss your opportunity to reach 25K+ wine enthusiasts! OWB is collaborating with Oregon Wine Press to integrate the Oregon Wine events calendar into their own listings and feature events on pages marked with the Oregon Wine Month logo, further extending visibility for participating wineries and events. Make sure your events are included! —Your Oregon Wine Board Team

Marketing

Participate in Oregon Wine Month 2026

Oregon Wine Month is one of our biggest opportunities each year to promote Oregon wine to consumers nationwide. Through paid media, retail partnerships, media outreach, and social campaigns, OWB is building broad awareness and excitement around Oregon wine.

We encourage wineries to review the Oregon Wine Month Toolkit and plan ways to participate while Oregon wine is top of mind for consumers.

In the toolkit, you can:

Learn about our national media campaign – PDX wall wraps are already live and the Oregon Wine Press promotion starts in April
Join our two social media campaigns: #OregonWineAdventure and #ShareAndPairSundays
See which retail partners are featuring Oregon Wine Month
Access graphics and messaging for your own promotions
Plan events or activations that align with the campaign

When wineries participate alongside the statewide campaign, it helps build momentum for Oregon wine overall while connecting consumers directly to your brand.

Updated Oregon Wine At-A-Glance Map Now Available

The 2026 updated map is now available for digital download and use.

Oregon Wine Touring Guide 2026-2027 Now Available

Order a complimentary 40-count case for your tasting room and view the digital version online.

2026 Oregon Wine Board International Events Registration

Registration is still open for OWB-hosted events in 2026. Space is available for events in Mexico City, Puerto Vallarta, Busan, Seoul and Vinexpo Asia in Hong Kong. There are no fees to participate, which make these events good opportunities to grow your brand presence globally. Visit our international page for more information and to register. Please reach out to Margaret with any questions.

Education

Linfield University Wine Business Executive Workshop | March 24

Linfield University is offering a second annual Wine Business Executive Workshop on March 24 at its McMinnville campus. This one-day intensive will cover wine sales, marketing, financial planning, and general winery operations through expert-led sessions and discussion. Light breakfast, lunch, and wine reception are included. Learn more and register here.

OSU Grape Day | March 31

The Oregon Wine Research Institute (OWRI) invites you to Grape Day on Tuesday, March 31, at the LaSells Stewart Center in Corvallis. This yearly event brings together researchers, students and industry partners to explore the science shaping Oregon’s wine and grape sectors. The program features presentations from OWRI scientists, an interactive poster session and student flash talks, and a keynote address from Dr. Markus Keller of Washington State University. See the agenda and register here by March 23.

Organically Grown Wine Conference – Willamette Valley | April 20-21

OWB is pleased to sponsor the second Organically Grown Wine Conference on April 20-21. Presented by the Organic Winegrowers Network, this will be a gathering at the intersection of organic viticulture, winemaking, market innovation, and the people who are shaping the future of wine. Attendees can expect farmer-led learning and collaboration geared toward growers, producers, media, buyers, and other stakeholders who care about quality, sustainability, and authenticity. Learn more and register here at no cost.

PNW DTC Wine Symposium in Prosser | April 28

Wine marketing and sales professionals from around the Pacific Northwest are invited to the first PNW-focused DTC Wine Symposium. Held at the Walter Clore Center in Prosser, WA, this one-day conference focuses on practical strategies to grow sales, deepen loyalty, and strengthen customer experiences. The event begins with a casual welcome evening on April 27 hosted by Prosser Wine, followed by a full-day program on April 28 featuring actionable insights, regional success stories, and time to connect with peers across the region. Learn more and register here.

US Sustainable Winegrowing Summit in Walla Walla | May 6-7

OWB is proud to be a co-host of the 4th US Sustainable Winegrowing Summit in Walla Walla on May 6-7. All are invited to explore important sustainability topics through panels, case studies and cross-industry perspectives. Attendees will gain actionable insights to enhance their sustainability practices and communicate their sustainability story with authenticity. Learn more and register here – early bird tickets are limited and available through April 1.

Research

March 2026 Weather and Climate Forecast

Dr. Greg Jones recently published an updated weather and climate summary and forecast. This report looks back at January and forecasts conditions for March, April, and May.

Silicon Valley Bank DTC Survey open through March 30

Each year, Silicon Valley Bank conducts a DTC wine survey to gather and provide metrics, insights, and trends for the wine industry. All respondents who fully complete the survey will receive survey results, including anonymized detailed responses, summary analysis, and more than 50 charts, which can be used to benchmark performance. Survey results are released to participants before they publish the complete direct-to-consumer Wine Report. Get started here.

Northwest Center for Small Fruits Research: Newsletter and Annual Survey

Northwest Center for Small Fruits Research (NSCFR) recently published its latest quarterly newsletter, with updates on Pacific Northwest research, news, USDA funding, and details on 2025 funding. It also highlights NCSFR’s annual survey, which closes on April 1. Get future editions of the NCSFR newsletter directly by signing up here.

Press

Media Highlights

“Oregon’s Sparkling Wine Has Always Been Elite—Now, It’s Official” in Wine Enthusiast
“5 Must-Visit Pacific Northwest Wineries That Could Pass For The Italian Countryside, According To Tourists” in Islands Magazine
“Jackson Family Wines Welcomes Big Salt to Its Oregon Family” in Wine Industry Advisor

Stay up to date on top stories featuring Oregon Wine on our Industry Press Page.

Opportunities

Northwest Food Show Opportunity for Wineries | April 19-20

The Northwest Food Show is the largest B2B foodservice event in the Pacific Northwest, and the age-restricted alcohol pavilion is one of the most visited areas on the Show floor. To support winery participation, the Oregon Wine Board will cover $500 of the $975 booth cost for the first five wineries to register. Space is limited and available on a first-come, first-served basis.

Calls for Wine

Call for Wine: Vinous seeks wines for its 2026 Oregon Report – May 12, 2026
Paul Gregutt’s Northwest Wine Guide — Open year-round

Industry Events

OWB Board Meetings

April 23 | Zoom | 10:00 a.m. – 3:00 p.m.

Reminder: Add your industry and consumer events to the OWB’s events calendars! Industry event calendar | Consumer event calendar

Grapevine Newsletter: March 20, 2026

MARCH 20, 2026

A Note from the OWB