Spring is officially upon us, which means that Oregon Wine Month is right around the corner – just five short weeks away. The OWB marketing team has been preparing campaign materials, presenting to distributors and connecting with regional associations, all in the name of making a big splash during May.
Click the image at left to watch a brief video outlining three things you and your team can do today to use Oregon Wine Month to generate more awareness and drive sales for your winery. (If you can’t see the image, click here to watch the video.)
All of the information you need can be found in the Oregon Wine Month toolkit. And, if you missed it earlier this month, you can watch a recording or view the slideshow from the Oregon Wine Month webinar, which is full of more tips for making the most of this campaign for your business across all channels.
Thanks for your collaboration in making May 2017 the best Oregon Wine Month yet.
Director of Marketing
OREGON VINEYARD & WINERY CENSUS REPORT
Support Our Industry by Completing Your Census
Every year the Oregon wine industry receives an important request for census information. The data is confidentially gathered and analyzed by the Southern Oregon University Research Center (SOURCE) and is essential for communicating industry grape pricing, economic impact, market growth and much more. Read more and complete your census survey.
Check out the Oregon Wine Month Toolkit
The 2017 Oregon Wine Month toolkit contains resources to help you and your distributor partners get ready for May. Access information about the activity plan, recommendations for getting involved and assets you can use in your own marketing and sales activities. Explore the toolkit.
Oregon Wine Month Sweepstakes is Open and Ready to Share
The 2017 Oregon Wine Month consumer sweepstakes to win a four-day, three-night trip to Oregon wine country is open for entries until the end of May. Add value to your consumer fans and followers by sharing this opportunity on your social channels and in your newsletter. Find graphics, entry links and more details in the toolkit.
Order Oregon Wine Touring Guides for Your Tasting Room
The 2017 Oregon Wine Touring Guide is printed and shipping. With all new features, itineraries, photographs, listings and intuitive maps, it’s an 88-page love letter to Oregon wine and a strong tool for visit inspiration and realization. Boxes of 40 guides are now available to order for your tasting room or other hospitality business. Learn more and order guides.
Call for International Success Stories
Showing the USDA that Market Access Program funds are being used effectively and that activities are resulting in increased international sales and representation for Oregon wineries is essential for continued grant funding. If you have participated in any OWB-sponsored international activities that have resulted in securing representation or sales abroad, send the details of your success story to Margaret Bray.
Airbnb Seeking Wine Hosts for New Experience Feature
Airbnb recently announced a new experience feature that helps guests connect more deeply with local communities. They are looking for individuals interested in hosting a wine experience within 90 minutes of Portland. Learn more.
Register for Grape Day 2017
Join the Oregon Wine Research Institute and its researchers from 8:30 a.m to 3:30 p.m. on Apr. 6 at Oregon State University for this annual event highlighting research relevant to the Oregon wine industry. The deadline to register is Mar. 31. Learn more or register to attend.
Attend an Agricultural Labor Laws Forum in Hood River
An agricultural labor laws seminar for growers and farm labor contractors will take place in Hood River on Apr. 11. This event has been coordinated to inform and educate agricultural employers and their supervisory personnel on the various federal and state requirements concerning agricultural labor and safety. Learn more or register to attend.
Wine Studies Workshops Offered at Chemeketa Community College
Chemeketa Community College is offering a variety of workshops for vineyard management and wine business from now through June. See the schedule and register.
Wine Management Professional Series at Linfield College
Linfield College has created a new Wine Management Professional Series, designed to provide individuals interested in entering the wine business, or those already working in it, with the core knowledge they need to effectively manage a successful winery operation. Learn more or register.
Participate in the Wine Industry Immersion Program at Linfield College
The Wine Industry Immersion program at Linfield College runs every Tuesday and Thursday from Jun. 13 through Aug. 3. Each session is taught by a diverse set of seasoned industry professionals, encompassing the wine production process from vineyard to table. Learn more or register.
International Bulk Wine and Spirits Show
The International Bulk Wine and Spirits show is an annual trade show and conference, open to trade professionals only, that provides wineries, importers, supermarkets, retailers, restaurants, distilleries and other buyers a premiere international platform to source bulk wine and spirits and meet private label suppliers. Learn more about this event.
Offering an Industry Educational Event?
The OWB is dedicated to providing members of our community with educational offerings as part of its mandate. In addition to OWB-sponsored educational seminars, educational opportunities hosted by third-party organizations can also be promoted. Learn more about promoting your educational offering.
Research Update: Grape Powdery Mildew Management
Walt Mahaffee, USDA, and Brent Warneke, Oregon State University, are researching how to improve the efficiency of grape production by optimizing fungicide selection and timing to manage powdery mildew of grape berries. This research will determine the most effective fungicide application timing with relation to grape inflorescence development / phenological stage and how fungicide mobility impacts disease development. Read more about this OWB-funded resesarch project.
Attend a Discussion on Glyphosate Impacts and Alternatives
Attend a presentation by Mimi Casteel of Hope Well Wine on glyphosate, how it works, pesticide modes of action and alternative practices. This event is presented by LIVE and will be hosted at Gran Moraine Winery from 4-6 p.m. on May 2. Learn more about this event.
Recruiting Industry Collaborators for Statewide Crop Load Project
Dr. Patty Skinkis, viticulture extension specialist at Oregon State University, is recruiting new vineyard and winery partners for the statewide crop load project during 2017. Dr. Skinkis is specifically looking for Pinot noir or Chardonnay producers in Oregon. The deadline to apply is Apr. 28. Read about the project and apply to participate.
CALLS FOR WINE
Submit Wines for Sunset Magazine International Wine Competition
Submit Rosé of Pinot Noir Samples for International Wine Review
The International Wine Review is soliciting samples of rosé made from Pinot noir for a special spring 2017 report on this style of wine. The deadline is Apr. 15. Get information on submitting samples.
Submit Wines for the Drinks Business Global Masters Series
The Global Masters is a series of blind tasting competitions based on varieties of wine, drawing in entries from across the world. All Global Masters are judged blind by the finest palates in the world – a panel of Masters of Wine, Master Sommeliers and senior buyers only. Learn more and sign up to participate.
Attend the LIVE Annual Meeting
The LIVE annual meeting and 20th anniversary celebration will be held Tuesday, Apr. 18 from 9 a.m. – 3 p.m. at the Chehalem Cultural Center in Newberg. The event will include a board meeting and awards ceremony, as well as guest speakers on various topics. Early bird pricing ends Apr. 1. Learn more and register for this event.
Support the Al MacDonald/LIVE Wine Studies Scholarship Fund
The Al MacDonald/LIVE Wine Studies Scholarship Fund has been created to assist first-generation students in pursuing an education through the Wine Studies Program at Chemeketa Community College, and to honor Al MacDonald’s work as an educator and pioneer of sustainable agriculture. Learn more and contribute to the fund.
Oregon Wins Big at TEXSOM International Wine Awards
The results of the 2017 TEXSOM International Wine Awards were announced on Mar. 20. Oregon wines earned more than twice as many medals as in 2016, accounting for 10% of the medals awarded to U.S. wines, despite accounting for only 1% of U.S. wine production. Read more about Oregon’s performance in the 2017 awards.
Federal Immigration Enforcement Policy Update
Changes in federal immigration policy enforcement have led many in the Oregon wine community to ask what steps they can take to protect their businesses and communicate effectively with their workforces. The Oregon Winegrowers Association and attorneys at Davis Wright Tremaine have been following interior security developments and have provided information as a service to the entire wine industry. Additionally, on Apr. 20, the OWA will host a forum for its members with representatives of Immigration and Customs Enforcement and the U.S. Customs and Immigration Service. More information and registration details will be made available soon. Read a summary of the latest developments and access guidance documents.
Industry Requests of the Oregon Wine Board for Funding
The Oregon Wine Board is committed to effectively investing the resources with which it is entrusted to support technical research, education and marketing programs consistent with its mission to advance the interests of all grapegrowing regions and grape varieties across the state. Learn about how OWB evaluates funding requests.
Items for Sale on the Industry Marketplace
Every day, new items are being listed on the Industry Marketplace. Located on the Oregon Wine Industry website, the Marketplace has been expanded to include listings for bulk wine, real estate, equipment and job opportunities. Submit a listing or browse the Marketplace.
MARCH 31 – APRIL 1
SECOND ANNUAL WILLAMETTE: THE PINOT NOIR BARREL AUCTION
The Allison Inn & Spa in Newberg
CULINARY AND AGRITOURISM WORKSHOP
APRIL 9 – 10
REVEAL WALLA WALLA VALLEY WINE
Throughout the Walla Walla Valley
LIVE ANNUAL MEETING AND 20TH ANNIVERSARY
Chehalem Cultural Center in Newberg
MAY 1 – 31
OREGON WINE MONTH
MAY 5 – 7
Throughout the Walla Walla Valley
JUNE 24 – 27
OREGON PINOT CAMP
Throughout the Willamette Valley
JULY 28 – 30
Linfield College in McMinnville
AUGUST 21 – 27
OREGON WINE EXPERIENCE
Thank you to our 2017 Oregon Wine Symposium Sponsors
The Oregon Wine Board’s Grapevine newsletter is a great way to make members of the wine community aware of relevant opportunities, programs and events. However, OWB does not endorse or profit from any third party supplier, materials, events, programs or institutions mentioned here.