MAY 21, 2026

A Note from the OWB

Dear Industry Colleagues:

From billboard placements across the West Coast to in store audio advertising throughout Safeway Albertsons locations, we are meeting consumers where they are in new and impactful ways. Our partnerships with VinePair, Wine Folly, Wine Spectator, Total Wine, and many others are helping amplify Oregon wine across multiple channels and audiences throughout the month.

Together, these activations are projected to generate more than 28 million impressions, far exceeding any previous Oregon Wine Month campaign and significantly expanding the visibility of the Oregon Wine brand nationwide.

This level of success is only possible because of the collective effort of wineries, growers, regional associations, and industry partners who continue to participate, share content, host events, and champion Oregon wine in meaningful ways. Your engagement strengthens the impact of this campaign and helps elevate the entire industry.

As Oregon Wine Month continues, we encourage everyone to keep the momentum going. Continue engaging with consumers online and in person, finding creative and compelling ways to tell the story of Oregon wine. Every touchpoint helps reinforce the reputation of our high-quality wines and recognition of our world-class wine region.

Thank you again for your continued partnership and enthusiasm. It is exciting to see what we can accomplish together.

—Your Oregon Wine Board Team

Marketing

Participate in Oregon Wine Month 2026

It is Oregon Wine Month. Thank you to everyone who has helped bring the excitement to life. We’ve been working hard to amplify Oregon wine, and your participation makes all the difference. We encourage you to keep the momentum going throughout the month by celebrating with your customers and sharing your Oregon wine stories on our social media. Together, we’re continuing to showcase the quality, character, and community that make Oregon wine so special.

The Oregon Wine Month Toolkit remains available with updated assets, messaging, campaign details and partner information to support your efforts.

Social Media: Keep the Oregon Wine Adventures Coming

Summer is the perfect time to keep the momentum going. What is your Oregon Wine Adventure? Keep sharing your Oregon wine adventures and be sure to tag us so we can follow along and share the love! #OregonWine #OregonWineAdventure #DrinkOregon #SummerWithOregonWine

Education

Oregon Wine Symposium 2026 Session Recordings Available

Password protection has now been removed from session recordings and presentations from the 2026 Oregon Wine Symposium, which can be found on the OWB’s industry website.

Register for 2026 Smoke Summit (virtual) | June 8, 11 a.m.–1 p.m.

All are invited to join the West Coast Smoke Exposure Task Force for its virtual annual Smoke Summit on June 8. The summit will bring together leading researchers and industry experts to share the latest progress on wildfire smoke exposure and how that research is being applied in real-world vineyard and winery decisions.

2026 Silicon Valley Bank DTC Wine Report (virtual) | June 9, 9–10:30 a.m.

Join SVB for a virtual event on June 9 as they review findings and predictions from their 2026 Direct-to-Consumer Report. With input from 450 wineries, the latest report confirms that the DTC wine channel is navigating a period of pronounced bifurcation.

Vineyard Pest ID & Scouting with Chemeketa Cellars | June 12 & 13

This non-credit training gives you practical skills to prevent, spot, and manage pests and diseases in agricultural crops. You’ll learn how to identify and address common issues such as powdery mildew, botrytis, viruses, rust and blister mites, and mealybugs. The class will cover effective scouting techniques, pest and disease lifecycles, and when to scout, as well as how to gauge population or damage thresholds and decide when and what type of intervention is needed. English instruction will take place on June 12. Spanish instruction will take place on June 13.

Research

May 2026 Weather and Climate Forecast

Dr. Greg Jones recently published an updated weather and climate summary and forecast. This report looks back at April and forecasts conditions for May, June, and July.

2025 Oregon Grape Pricing Report

The 2025 Oregon Grape Pricing Report was released last week, along with a document that outlines updates and assists with interpreting the report. The full 2025 Vineyard & Winery Census Report is in development and is due to be published at the end of June.

Participate in George Fox Doctoral Research on Ag Tech

George Fox University DBA candidate Carl Hays is conducting doctoral dissertation research on the barriers to adopting cutting-edge agricultural technology in vineyards. His survey of wine grape growers takes just 2 to 3 minutes and asks about perspectives on new technology adoption. All responses are completely anonymous.

Participate in InnoVint’s 3rd Annual Winery Health Survey

Members of the Oregon wine industry are invited to participate in InnoVint’s 3rd Annual State of Winery Health Survey to help drive an updated State of Winery Health report that provides useful benchmarks for the industry. Participants get early access to the results and are entered to win one of two $500 gift cards. View the 2025 report here.

Press

Media Highlights

“May Is Oregon Wine Month: Here’s Where to Sip, Swirl and Stay a While” in Northwest Travel & Life
“Celebrating 50 Years of Great American Wines” in The New York Times
“25 of the USA’s most underrated destinations” in CNN

Stay up to date on top stories featuring Oregon Wine on our Industry Press Page.

Opportunities

New Producer Grant Opportunity from AgWest Farm Credit | Deadline: May 31

AgWest Farm Credit is currently accepting grant applications from agriculturalists who have a vision for their operation but lack the funds to put their plans into action. Individuals must have two years or less of operational experience or have plans to start their operation within two years of the grant application date. Successful applicants will receive a one-time $15,000 grant to support their operation’s growth.

Pour Your Wines at OWB

We welcome opportunities to engage directly with Oregon wineries through visits and tastings at our office. These sessions provide a space for meaningful conversation, education, and connection with OWB staff. Wineries are invited to share their story and their wines alongside insights and perspectives about current industry opportunities or challenges. Learn more and view available dates.

Calls for Wine

VinePair Open Call for Chardonnay — June 4, 2026
Paul Gregutt’s Northwest Wine Guide — Open year-round

Other News & Information

Fiscal 2026-27 Budget Revisions

OWB will present budget revisions to the FY26-27 v2026.03 budget passed in March at a public presentation for input. A draft budget will be posted by July 24 followed by a public presentation on July 29 at 9:30 a.m. Register for the Public Budget Forum.

All details including timelines, dates, budgets, industry input form, meeting registration links, and recordings of public presentations are available on the Budget & Financials page of the industry website.

You can also share your ideas at any time via our Budget Planning Ideas form. If you would like to have a more in-depth discussion, please reach out to OWB’s Chief Financial Officer, Sally Crawford.

Industry Events

OWB Public Board Meeting | Portland, June 4

OWB Office: 5550 S Macadam, Ave., Suite 100 Portland, OR 97239 | Zoom | 11:00 a.m.–1:00 p.m.

Rhône Rangers – Industry Discount Tickets | McMinnville, June 13

The Rhône Rangers, an organization dedicated to promoting American Rhône varietal wines, is hosting an event at the Evergreen Air & Space Museum in McMinnville on June 13. The day starts with a Syrah Seminar hosted by Michael Alberty and featuring 7 Oregon & Washington producers, followed by a walk-around tasting. Wine industry members are invited to use the following discount codes:

RR2026: Extends a $20 discount on the Tasting Ticket – regularly $65
RR2026-S Extends a $30 discount on the Seminar/Tasting Ticket – regularly $95

AHIVOY Golf Tournament | Portland, June 15

Tee off with AHIVOY for a day of camaraderie, competition, and community impact. This tournament brings together industry leaders with local golf enthusiasts for a friendly 18-hole competition, followed by a BBQ lunch and reception. Put together a team of four golfers, or bid to play alongside featured winemakers in our online auction. All proceeds go towards AHIVOY, whose mission is to strengthen the Oregon wine community by empowering vineyard stewards through education.

Reminder: Add your industry and consumer events to the OWB’s events calendars. Industry event calendar | Consumer event calendar

Grapevine Newsletter: May 21, 2026

MAY 21, 2026

A Note from the OWB