About the OWB
The Oregon Wine Board is a semi-independent state agency established in Oregon statute. The Oregon Wine Board manages marketing, research, and education initiatives that support and advance Oregon’s statewide wine and wine grape industry.
Vision
We envision a sustainable Oregon wine industry that is globally recognized for its leadership, craftsmanship, and commitment to excellence.
Mission
Empower and unite Oregon’s wine community through marketing, research, and education for the advancement of our world-class wines.
Strategic Plan
The 2025-2030 OWB strategic plan defines the shared vision, mission, values, and equity framework. These elements provide strategic clarity for the Oregon Wine Board and the Oregon wine community overall.
The OWB will focus on four strategic pillars that align with our imperatives of supporting the Oregon wine industry through marketing, research and education.
1. Marketing that Breaks Through: Elevate Oregon wine globally through a strong brand, high-impact campaigns, and engagement across trade and consumer audiences.
2. Research and Education that Empowers: Equipping Oregon’s wine industry with insights, data, and knowledge to navigate market trends and implement forwardthinking business strategies.
3. Communication that Connects: Deliver clear, credible messaging that informs, engages, and influences across audiences and channels.
4. Operational Excellence that Delivers: Continuously improve our service to the industry, focusing on flexibility, transparency and operational efficiency.
Budget & Financials
Oregon Wine Board’s financial year runs July 1 – June 30. As a semi-independent state agency, OWB is required to hold public meetings during budget development for input from the industry. A recommended budget is presented to the Finance Committee and then to the Board of Directors. All budgets are voted on and approved by the Board of Directors. By April 1, the board approved budget for the upcoming fiscal year is submitted to the Executive Director of Business Oregon for the State’s approval. The budget may be updated during the fiscal year with the Board’s approval.
Annual Report
The Oregon Wine Board firmly believes that a rising tide lifts all boats. In its unique statewide position, the Oregon Wine Board is a critical partner to the Oregon wine industry, working to raise the tide by cultivating an environment in which our grapes and wines are coveted, winegrowers and producers are well-equipped to compete, all people are treated with equal respect, and all are buoyed by our industry’s collective success.
Together we will build a diverse, equitable, and inclusive OWB, within which all employees, stakeholders, and residents feel that they belong.

















