Marketing
The Oregon Wine Board’s marketing strategy elevates Oregon wine globally through a strong brand, high-impact campaigns, and engagement across trade and consumer audiences. Our focus is on defining and stewarding a strong, unified brand that reflects the quality, diversity, and values of our industry. We invest in campaigns that amplify Oregon Wine across channels, drive measurable growth in impressions and engagement, and bring our story to life through immersive consumer and trade events. We are committed to expanding media coverage, building a statewide wine tourism strategy, and ensuring inclusive representation in everything we do.
Current Promotions
Oregon Wine Creator Partnerships
Join the #ShareAndPairSundays Campaign on Social M...
Join the #OregonWineAdventure on Social Media
2026 Oregon Wine Month Ads in Oregon Wine Press
Oregon Wine at PDX
Marketing Campaign Toolkits
Our marketing campaigns are designed to promote Oregon’s vibrant wine industry. We encourage collaboration among wineries and provide strategies for working together to amplify our collective voice. Explore our curated toolkits, which offer valuable resources and best practices to enhance your presence and engagement.
2026 Oregon Wine Month Toolkit
Come Over October Toolkit
Give Oregon Wine Toolkit
Oregon Wine Flies Free Toolkit
Social Media
Learn more about our approach to social media, how you can collaborate with OWB across platforms, and find direct links to our accounts so you can follow along.
Oregon Wine Film
We’re proud to present the Oregon Wine Film — a beautiful, cinematic journey across Oregon’s six major wine regions that captures the unique terroir, vibrant communities, and winemaking passion that define our state.
Each region is featured in both a full-length version and a concise 30-second cut, along with a statewide film available in the same formats. All films can be streamed from our consumer-facing landing page and on our YouTube channel.
Ways to Share the Story
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Use these videos on your winery or tasting room website or social media channels to bring the broader story of Oregon wine to life.
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Share with staff, distributor, and buyer partners as a powerful tool to build shared pride in the Oregon wine identity, while giving customers a richer sense of our regions and what sets them apart.
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Incorporate the films into promotions, tastings, or events as immersive storytelling that showcases not just the wines, but the places and people behind them.
2026-27 Touring Guide
The official Oregon Wine Touring Guide is a statewide resource including maps, tasting room listings and itineraries for all of the state’s winegrowing regions. It is available for complimentary order and delivery to tasting rooms and tourism businesses throughout Oregon as well as individual consumers in all 50 states. This publication not only helps people find their way in Oregon’s diverse wine regions, but it also inspires them to travel throughout Oregon.
Media Library
The Oregon Wine Media Library content was partially funded by a Travel Oregon Wine Country License Plate Grant. Photos and videos can be used with attribution, and the OWB welcomes contributions from wineries and vineyards throughout the state.
Tasting Room Directory
The tasting room directory on OWB’s consumer website is fully populated and managed by each winery. Learn how to create, update, and maintain your listing.
International Marketing
The Oregon Wine Board develops and supports programs that assist wineries in gaining access to key markets around the world. Broad market trade shows, industry specific tastings, and educational programs provide the foundation of our efforts. As wineries gain representation and Oregon wines are imported, the OWB establishes partnerships with in-market representatives to assist with communication and growth while providing access to Oregon for wine, food, and lifestyle media.
Brand Style Guide
The Oregon Wine Brand Style Guide is the most authoritative resource on your Oregon Wine consumer brand.
