Oregon’s DTC Sales Report: Trends for Winery DTC Growth
Join us for a deep dive into Oregon-specific SA data from WineDirect’s Annual Direct-to-Consumer Sales Report Powered by Enolytics, hosted by WineDirect’s Marketing Manager Kari Scott, and Enolytics’ Co-Founder Cathy Huyghe. We’ll look at how Oregon wineries stack up against the rest of the Pacific Northwest, California, and the broader United States, identifying key opportunities and trends to help your winery improve your DTC sales strategy.
Highlights include:
- Insights from the largest repository of DTC transactional data available
- Wine club, tasting room, and online sales trends
- Opportunity areas you can leverage today
Highlights include:
- Insights from the largest repository of DTC transactional data available
- Wine club, tasting room and online sales trends
- Opportunity areas you can leverage today
View the Session Recording
Speaker Bios
Kari Scott is the Marketing Manager at WineDirect, the only provider of end-to-end DTC solutions for wineries of every size. After many years of managing hospitality and wine club programs at luxury wineries in the Okanagan Valley, BC, she joined WineDirect. Today, she serves as chief storyteller, delivering high-quality client communications that build brand loyalty, contribute to industry education and ultimately help winery clients succeed.
Cathy Huyghe is an award-winning journalist and entrepreneur, and an engaging public speaker. She is the co-founder and CEO of Enolytics, a data-driven business intelligence provider to beverage alcohol companies around the world. She is a columnist for Forbes about the business and politics of the wine industry, and she writes for Inc about mindfulness practices for entrepreneurs particularly in the hospitality industry. She is a featured commentator for the “Reign of Terroir” episode in the Netflix series Rotten, which has been nominated for an Emmy award. Enolytics is a featured protagonist in a Harvard Business School case study in business analytics.
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