About Oregon Wine Month [updated April 2026]
Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. Oregon Wine Month’s goal is to strengthen the connection with Oregon’s loyal wine drinker while inspiring a new generation to discover the true character of Oregon wine.
The objectives of the Oregon Wine Month program are:
Increase visitation to Oregon wine country by framing May as the kick-off to Oregon wine country season.
Increase purchasing of Oregon wine across all channels.
Amplify brand awareness for Oregon wine.
This toolkit is intended for anyone looking for guidance, tips, tools and programming on Oregon Wine Month – from winery tasting rooms, distributor sales reps, restaurateurs, retail shops, national sales managers, and more.
Do you have questions about Oregon Wine Month programming? Email us.
Quick Links:
- View the 2026 OWM Program Deck
- View the 2026 Media Plan(pg 1 and pg 2)
- Download and share the 2026 OWM Sell Sheet
- Download and share the updated 2026 Oregon At-A-Glance map and sell sheet
- View and share the Oregon Wine Film.
- Order complimentary Oregon Wine Month POS by February 1.
- View the 2025 Recap Deck
The 2026 Oregon Wine Month Program Deck provides a comprehensive overview of this year’s campaign, strategy, and activation plans. Designed for reference, sharing, and customization, the deck equips wineries and partners with the tools needed to bring your brand’s Oregon Wine Month to life.
Inside, you’ll find:
- The overall 2026 campaign strategy and positioning
- Program elements and key activation details
- A sales case for “Why Oregon” and “Why Oregon Wine Month,” including economic impact data and supporting statistics
- The trade marketing plan
- Media buy strategy
- PR strategy
- Social media strategy
- A full list of downloadable creative assets and resources
- Budget overview and campaign timeline
Download the deck to align with the statewide strategy and amplify your Oregon Wine Month participation.
Check out were Oregon Wine is being featured this Oregon Wine Month:
DTC Toolkit
Tips, assets, resources, tools and to-do list to activate Oregon Wine Month in your direct-to-consumer business.
Activate your Oregon Wine Month Celebration: Tips, ideas and inspiration
Oregon Wine Month is the perfect opportunity to engage your customers with creative and strategic promotions. They’re eager to know how they can celebrate—how to interact with your winery, what Oregon Wine Month should mean to them, and where they’ll find value. Read on for suggestions and inspiration.
Host Engaging Events
- Winemaker Dinners: Partner with local restaurants to host Oregon-themed wine-pairing dinners.
- Unique Tasting Room Experiences: Go beyond a standard flight by offering something special, like a guided blending session or a behind-the-scenes tour.
- May Events: Plan a family- or pet-friendly event with live music, food trucks, games, or other engaging activities. Memorial Day weekend is an excellent time to attract new customers and grow your wine club.
- Food and Wine Pairings: Highlight local flavors with Oregon-inspired pairings, from simple bites like cheese and charcuterie to extravagant multi-course meals.
- Virtual Tastings: Broaden your reach by hosting live-streamed or on-demand tastings featuring your wines.
Offer an Oregon Wine Month Flight
Flights are a great way to celebrate. Create a special Oregon Wine Month flight to inspire and delight:
- “Across the AVAs”: Explore Oregon’s diverse wine regions with a flight that highlights unique AVA characteristics.
- “Oregon Climate Classics”: Showcase the quintessential wines that define your region.
- “Through the Vintages”: Offer a vertical flight to tell the story of your wine’s aging potential and evolving flavors.
- “Taste of Oregon”: Celebrate varietal diversity with a flight that spans Oregon’s incredible range of wines.
- “Roots of Oregon”: Share your winery’s story with a flight that highlights its history and impact on Oregon wine.
Create Exclusive Offers
- Special Discounts: Attract customers with limited time offers like “Buy 3, Get 1 Free.”
- Wine Club Perks: Reward members with exclusive benefits or offer enticing promotions to encourage sign-ups during May.
Collaborate with Your Community
- Local Partnerships: Team up with nearby businesses like chocolatiers, cheese makers, or florists for unique bundles.
- Support Causes: Donate a portion of sales to local nonprofits or host a charity event.
- Tourism Specials: Offer discounts or packages for visitors exploring Oregon wine country.
- Regional Associations: Leverage tools and support from your local wine association.
Add Events to the Events Calendar
Update your Tasting Room Directory
Ensure customers can find you and that your information is accurate on the Oregon Wine Board website.
Update your listing.
Elevate our Tasting Room with POS Materials
Use point-of-sale tools to create a festive atmosphere. Hang posters, set out table tents, and add Oregon Wine Month logos to menus to remind visitors of the celebration.
Check-out the POS section below to order print materials and access digital assets.
Energize Your Staff
Conduct staff trainings and inspire your team with the significance of Oregon Wine Month. Their excitement will resonate with customers.
Incentives: Motivate your staff with rewards for meeting sales goals, such as wine, team celebrations, or bonuses.
Add Value with the Wine Flies Free Program
Educate and Engage
Consumer Tastings: Host informative sessions on Oregon AVAs, varietals, or your winemaking process.
Storytelling Content: Share your Oregon wine story through blog posts, videos, or infographics.
Staff Training: Equip your team with the knowledge they need to share the excitement of Oregon Wine Month.
Leverage Digital Marketing
Social Media: Check out the social media toolkit for tips and suggestions. See below for more details.
Email Campaigns: Keep your customers informed about events, promotions, and featured wines through newsletters. Utilize the POS assets in this kit to add imagery and logos.
Sweepstakes: Promote participation in OWB’s Oregon Wine Adventure Sweepstakes to engage consumers. See details below.
Oregon Wine Education Toolkit
Browse OWB’s archives of education materials to use for your staff trainings, distributor meetings, buyer presentations, consumer engagements and more.
Oregon Wine Resource Studio
Explore valuable resources including:
- Industry Statistics
- Labeling Regulations
- History
- Varieties
- Oregon’s 23 AVAs
2026 Oregon At-A-Glance Map
Webinars
Varietal Webinars
Sparkling Oregon
Regional Whites
Regional Reds
Terroir & Farming
Understanding the Soils & Climate
Future Farming in Oregon Vineyards
Regional Webinars
Oregon 101
Willamette Valley
Portland
Rogue Valley
Umpqua Valley
Columbia Gorge + Walla Walla Valley
Short Form Masterclasses
Click here for our series of Shortform Masterclasses.
Sell Sheet
Celebrate Oregon Wine Month Sell Sheet
Download to share with your staff and customers.
Trade Toolkit
Bring Oregon Wine Month to life off-premise, on-premise and though e-commerce channels. Use this toolkit to promote Oregon Wine Month featured displays, new points of distribution, e-blasts, advertising promotions, store demos, glass, bottle or even flight features, and staff trainings.
Sell in displays, placements and features with OWB Sales Tools
Oregon At-A-Glance map and sell sheet
2026 Program Deck: Use slides, data points and visuals from the Oregon Wine Board’s Program Deck to build your own pitch decks.
Promote Oregon Wine with OWB's impactful Oregon Wine Film
View the Oregon Wine Film here and share it with your distributors, accounts, staff and customers.
Merchandise Displays and On-Premise Accounts with Point-of-Sale
Order complimentary POS.
Case Cards
Neckers
Table Tents
Menu Inserts
Complimentary printed POS provided by the Oregon Wine Board. Please submit your request through the POS Request Form.
Available digitally for easy download and use.
Download, customize and utilize print assets.
Educate and Engage
Utilize the Education Toolkit in distributor kick-offs, buyer meetings and staff trainings at your accounts.
Print & Digital Assets
Use the links below to access Oregon Wine Month program logos and other digital assets, such as statewide and regional specific material as well as a comprehensive program style guide, to create custom artwork for Oregon Wine Month.
Oregon Wine Brand Toolkit
Digital Assets
OWM Digital and Social Assets available to download and incorporate into your own marketing campaigns.
OWM Logos & Brand Assets available to download and incorportate into your own marketing campaigns.
2026 OWM Digital Assets including graphics and print ready files for POS materials.
2025 Print Point-of-Sale
Case Cards
Neckers
Table Tents
Menu Inserts
Complimentary printed POS provided by the Oregon Wine Board. Order deadline is March 8, 2025. Please submit your request through the POS Request Form.
Social Media
What's your Oregon Wine Adventure
Check out the Social Media Toolkit for suggestion and best practices for social media marketing.
OWB will activate our community through the #OregonWineAdventure campaign, encouraging consumers and wineries alike to share how they’re experiencing Oregon wine across the state. From curated winemaker dinners to sharing a glass around a campfire and everything in between, let’s show off the diversity of Oregon’s natural beauty, wine styles, and adventurous spirit.
Here’s how to participate:
- Share imagery of people enjoying Oregon wine in ways that feel authentic to your brand.
- Encourage your guests to share their Oregon wine adventures.
- Feature your wine:
- In your tasting room or vineyards
- At a restaurant
- At home
- Outdoors
- Anywhere your wine complements the occasion
- Tag @oregonwineboard on Instagram (tap “Tag People” on the final posting screen, selecting a spot on the photo/video, and searching for @oregonwineboard), Facebook, and LinkedIn.
- Use the official campaign hashtag #OregonWineAdventure and #OregonWineMonth in your posts.
- Highlight unique offerings or upcoming events at your winery and in your regional area.
- Engage: Like, comment on, and share content to amplify the campaign and strengthen community ties.
Participate in Share & Pair Sundays
As part of our broader efforts, OWB is supporting the national Share & Pair campaign led by the Come Together for Wine team. We will post Oregon wine and food pairing content on Sundays and we encourage others to participate. Learn more about how OWB is activating #ShareAndPairSundays and how you can participate.
2025 OWM Recap
2025 OWM Program
The 2025 Oregon Wine Month Recap deck includes an overview of the Oregon Wine Board’s activities, partnerships and campaign efforts and results around 2025 Oregon Wine Month.
Thank you for helping make OWM a success!
State of the Industry
In August 2025, Danny Brager provided a Mid-Year Review: State of the Industry for Oregon Wine. Download the deck to review data summaries, trends and areas of opportunities as we reach the halfway mark of 2025.
