Understanding Consumer Wine Perceptions with Tim Hanni MW
Engaged consumers are the most important facet of a profitable and vibrant tasting room and wine club, yet there are many myths and misconceptions about wine education and discourse. Starting a new conversation with your face-to-face and virtual customers can yield additional revenue and improved retention.
Tim Hanni MW delivered this three-hour workshop sponsored by the Oregon Wine Board on Nov. 14 at Linfield College in McMinnville.
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