Understanding Consumer Wine Perceptions with Tim Hanni MW

Engaged consumers are the most important facet of a profitable and vibrant tasting room and wine club, yet there are many myths and misconceptions about wine education and discourse. Starting a new conversation with your face-to-face and virtual customers can yield additional revenue and improved retention.

Tim Hanni MW delivered this three-hour workshop sponsored by the Oregon Wine Board on Nov. 14 at Linfield College in McMinnville.

View the Session Recording

Speaker Bio

Tim Hanni MW is a professionally-trained chef, and one of the first two resident Americans to successfully complete the examination and earn the title Master of Wine. He is a Certified Wine Educator accredited by the Society of Wine Educators. He has been involved with wine- and food-related businesses, education and research for more than 35 years. He has lectured in over 27 countries around the world on the topics of flavor balancing, sensory sciences, wine and culinary history.