2024 Oregon Wine Symposium | How to Attract Millennials (and Not Alienate Boomers in the Process)

Join us in this session where we don’t just talk about why the wine industry is struggling to connect with Millennials, we give you ideas to do something about it!  In a brief 50 minutes, we’ll discuss generational motivations and the psychology that is currently at play in this unprecedented generational shift. Then we’ll provide you specific and concrete ideas on how you can tweak your businesses to appeal to today’s new curiosity seekers without risking the stability of your existing loyal fanbase.

Susan DeMatei | Owner/President, WineGlass Marketing
Vanessa Hadick | Founder & Managing Director, Double Tap Marketing