Strategies of Channel Management
With diverse and varying margins, how does a winery decide how to build and manage sales channels to maximize both profit and brand? Wholesale selling in off-premise independent versus chains, on-premise by the bottle or by the glass, direct-to-consumer channels – what path or paths should you take with your brand? Please join panelists from variously sized Oregon wineries who have all approached the topic differently and successfully. Amy Prosenjak from A to Z Wineworks will lead the discussion with Gaironn Poole of Poole & Sons Consulting, Annie Schull from Raptor Ridge Winery and Alison Sokol Blosser of Sokol Blosser Winery.