2018 Oregon Wine Symposium | Climatology Report

Master Marketing Automation to Increase DTC Sales Marketing automation can help wineries reach customers at the right time with the right content. Historically, setting up automation has been complicated, labor­ intensive, and costly. But times are changing, and creating automation workflows is made easier through applications wineries may already have in use, including Square [...]

Understanding Control Points from Crush Pad to Barrel in the Minimal-Intervention Cellar Low-intervention and ‘natural’ wines have carved out a category for themselves in the wine market, leading to increased interest in these practices among both consumers and producers alike. Within this wine segment, winemaking methods are widely variable, and the resulting wine styles diverse. [...]