Benchmarking for Wine Business Profitability
This session will present ways in which wineries and growers can utilize benchmarking to gauge and improve the performance of their companies. Tim Hanni, MW will launch Oregon Wine Board’s Grape & Wine Profit & Sales Channel Calculator tool, the first of its kind and available to all Oregon producers through exclusive agreement. This uniquely Oregon tool will provide producers with an understanding of their true cost of goods and variable pricing and channel management strategies. Lesley Berglund of WISE and Matt Franklin of Zepponi & Company will share trends within the DTC and three-tier sales channels, mergers and acquisitions, and strategies being employed to meet current challenges and opportunities in the industry.