Updated September 21, 2022
The Oregon Wine Board has been awarded a Specialty Crop Block Grant from the USDA and Oregon Department of Agriculture that establishes an exciting two-year partnership with Community Benchmark and WISE Academy. This toolkit answers questions and provides resources to wineries seeking to increase the productivity of their direct-to-consumer (DTC) programs using this tool.
Questions? Email us.
General inquiries: info@oregonwine.org
Program Overview
The Community Benchmark and WISE Academy alliance combines data tracking and diagnostics with expert advice on management practices to increase direct-to-consumer (DTC) sales. This statewide partnership is a significant program offering from the Oregon Wine Board to help each individual winery and regional association accelerate growth as well as add a competitive advantage for Oregon as a state as we continue to grow tourism and the DTC channel.
Launch Videos
Recordings of the three separate launch events are available for viewing below.
OWB Statewide Launch (11/8/2021)
Town Hall Videos
Recordings of Community Benchmark Town Hall meetings are available for viewing below.
WISE – Community Benchmark Town Hall (Oregon Winery User Group) Recording – Sept. 20, 2022
How to Participate
For fewer than $7/month (in the form of a $150 one-time set up fee), wineries will receive a Community Benchmark dashboard, reporting analytics, and DTC training expertise up through October 2023, totaling more than $2,000 in savings.
Claim your account for the Community Benchmark dashboard by the 15th of December to attend an exclusive WISE Academy workshop that demonstrates how wineries can use the benchmarking data captured to implement immediate change in their DTC business plan, a value of $99.
Launch meetings will be happening in regions around the state until the 15th of December, please reach out to your regional association to register for the launch event in your region.
Frequently Asked Questions / Areas of Interest
This tool will be very helpful in helping each of us benchmark our DTC business and will help identify opportunity for growth.
- Introduction to Community Benchmark/WISE Academy
- Details for claiming your account
- Schedule a consultation to have your questions answered
Learn more, what wineries will receive and frequently asked questions
Learn More About Our Partners
Community Benchmark is a state-of-the-art dashboard that presents your DTC sales data in a cohesive and clear manner that also allows comparison with your regional cohorts. To learn more about Community Benchmark, check out their website as well as this 60-second video:
WISE Academy (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Built from a belief that DTC results are the key to success in the wine industry, WISE offers the first wine industry education, training and certification program dedicated to DTC sales and marketing.
WISE Academy Workshop: Activating Your Metrics
For those who have your Community Benchmark Dashboard set up and want to learn how to optimize the data and metrics.
Project Funding
This partnership is made possible through a Specialty Crop Block Grant awarded to the Oregon Wine Board by the USDA and Oregon Department of Agriculture.
Key Dates
Nearly 100 Oregon wineries have already claimed their account since the statewide launch on November 8th.
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