Oregon Wine Industry

Oregon is the third largest viniferous grape growing region in the U.S., with 463 wineries

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2023 Oregon Vineyard and Winery Report

| Direct to Consumer, Market & Industry Research, Winery & Vineyard Report |

Overview

Oregon grape production decreased, while crush and crop value increased in 2023.

  • Total wine grape production in 2023 decreased 5% from 2022’s record of 137,065 tons to 130,592 tons.
  • Harvested acreage decreased by 1% from 2022. Yield per harvested acre in 2023 decreased by 4% over 2022.
  • The estimated value of wine grape production in 2023 increased 6% or by $19 million to about $349 million.
  • The average price per ton in 2023 increased 7% from $2,411 in 2022 to $2,575 per ton in 2023 while the median price increased more than 6% to from $2,353 to $2,505.
  • Total planted acreage increased by nearly 1,512 acres from 44,487 to 45,999, an increase of 3%. The leading variety in planted acreage and production remains Pinot Noir accounting for nearly 60% of all planted acreage and 59% of wine grape production.
  • Total tons crushed in 2023 was roughly flat compared with 2022, at 97,116 tons.
  • Case sales increased 5% across all channels from 5.7 million to 6.0 million cases. Direct to consumer sales decreased by 2% overall, with a 4% decrease in tasting room sales. Sales into distribution channels increased by 3% in Oregon and 8% in U.S. states outside Oregon.
  • Based on data provided by wineries, IPRE estimates that 8% to 10% of case sales were for sparkling wines.
  • Export sales decreased by 3% with Canada accounting for 46% of export sales.
  • Approximately 25% of grapes harvested in Oregon appear not to have been crushed in Oregon.

Reports
Download the full report (.pdf) >>

Download the data tables (.xlsx) >>

Methodology
This report is produced by the Institute for Policy Research and Engagement (IPRE) at the University of Oregon on behalf of the Oregon Wine Board. The IPRE research team has prepared a document outlining their data collection and analysis methods. Please contact Bob Parker at the IPRE with questions.