New Sales and Training Website will help Oregon Wineries Create Effective Brand Ambassadors
The Oregon Wine Board is excited to launch the Oregon Wine Resource Studio, an innovative sales and
training resource developed for members of the Oregon wine industry and those who support it.
This new mobile-friendly website contains a comprehensive suite of information and assets that illustrate the distinctive aspects of terroir, history and culture that combine to make Oregon a world-class winegrowing region.
The Oregon Wine Resource Studio was developed in a truly Oregonian collaborative style. Winemakers and winegrowers from each AVA, along with world-renowned climate, soil and wine experts, contributed to the telling of the uniquely compelling story of Oregon’s diverse and distinctive winegrowing regions. See a list of collaborators here.
You’re encouraged to spend some time exploring the site to see what it has to offer. Free downloadable and customizable presentation materials enable anyone to learn about, train others and sell Oregon wine. Content highlights include maps for each AVA and a visual timeline of our industry’s defining milestones, as well as a discussion of Oregon’s remarkable wine community, its climate, geology, reputation for environmental stewardship and more.
The Oregon Wine Resource Studio provides tools to:
Engage with a range of audiences to deliver a consistent, compelling picture of why Oregon is an incredible place to grow wine;
Create presentations that seamlessly integrate winery brands into Oregon’s wine story using customizable templates;
Train tasting room staff to speak knowledgeably about their wines and the broader Oregon story.
The Resource Studio is a dynamic, living hub of information that will be updated and expanded upon over time. All suggestions are welcome and will help guide planning for future editions.
Storytelling and Resource Studio Training Workshops
Don’t forget that starting tomorrow, the Oregon Wine Board is joining up with Lunabean Media to conduct a series of hands-on training workshops throughout Oregon. These integrated workshops will focus on bringing individual winery stories to life and provide a guided tour of the tools available within the Resource Studio. Attendees will be coached to refine their brand stories and integrate them with Oregon’s evolving wine story. Read more about the workshops or register here.