June 17, 2025

A Note from the OWB Team

Dear Industry Colleagues,

As we ease into summer, we want to take a moment to thank you for helping make Oregon Wine Month 2025 a success! From tasting room experiences and retail activations to social media buzz and national media placements, your efforts helped shine a spotlight on Oregon wine in powerful and exciting ways.

Looking ahead, we’re focused on how we can better serve you year-round. To help us do that, we’ve launched a brief Industry Survey and we’d love your input. Your feedback will guide some important updates we’re working on, including improvements to this newsletter and our broader industry communications.

Please take a few minutes to share your thoughts. Your voice plays a vital role in shaping how we connect, inform, and support you.

Thank you for all you do to elevate Oregon wine. We look forward to hearing from you!

Sincerely,

Your OWB Team

Marketing

Oregon Wine Month Success

Thank you to everyone who helped make Oregon Wine Month 2025 a success! From in-store promotions and restaurant activations to digital campaigns and media partnerships, this year’s program drove strong visibility for Oregon wines across key markets.

Want to see how it all came together?

Review our executed Media Plan.
Join us for the full recap and the Mid-Year State of the Industry Webinar on August 5th where we’ll share highlights, results, and key takeaways. More details coming soon.
Reminder: We’re still accepting Distributor Incentive Program applications through June 30. Don’t miss your chance to receive a ticket to Oregon Pinot Camp 2026.

Social Media: Keep the Oregon Wine Adventures Coming

Summer is the perfect time to keep the momentum going. What is your Oregon Wine Adventure? Keep sharing your Oregon wine adventures and be sure to tag us so we can follow along and share the love! #OregonWine #OregonWineAdventure #DrinkOregon #SummerWithOregonWine

Education

Register for OWB Webinar: Critically Evaluating Vineyard Productivity: Considerations for 2025 and Beyond | June 24, 1-2pm

Join Dr. Patty Skinkis, OSU professor and viticulture extension specialist, to learn how vineyards can adapt under reduced input strategies this season. Patty will also explore longer-term considerations for improving vineyard economic and production sustainability. Learn more and register here.

Register for OWB Webinar: Making Informed Decisions with the Vineyard P&L Profit Planner Tool | June 26, 2-3pm

Join Tim Hanni MW, CEO of Wine Business Education, for a session educating vineyard owners on how to use the free Vineyard P&L Proft Planner tool to assess the financial implications of vineyard management decisions—both for this growing season and into the future. Learn more and register here.

Register for 2025 Smoke Summit (virtual) | July 15, 11am-1pm

The 2025 Smoke Summit, produced by the West Coast Smoke Exposure Task Force, will take place Tuesday, July 15 from 11am-1pm. Register here for this free virtual event that brings together researchers, industry leaders, and stakeholders to share the latest science and strategies surrounding wildfire smoke exposure in winegrapes and wine production.

Immigration Enforcement Action Toolkit Available

This new toolkit provides links to information for both employers and employees.

Research

OWB awards six grants for scientific research

Last month, OWB Directors approved funding for six scientific research projects as recommended by the OWB’s Research Committee. These projects address OWB’s strategic research aim of “championing the continuous improvement of Oregon’s capacity to produce world-class wines.” Total awards of more than $350,000 will support the continuation of five ongoing research projects and one new project to start in the upcoming fiscal year beginning July 1. Brief overviews of these six projects can be found here.

June 2025 Weather and Climate Forecast

Dr. Greg Jones recently published an updated weather and climate summary and forecast. This report looks back at May conditions and forecasts conditions for June, July and August.

West Coast Smoke Exposure Task Force: Newsletter and Mailing List Signup

The first issue of the West Coast Smoke Exposure Task Force’s (WCSETF) newsletter is available to download here. The publication includes research news; brief updates from California, Oregon, Washington and Idaho; article links; and upcoming events. Sign up here to receive future editions of this newsletter directly.

Press and Media

Media Highlights

Oregon wines shined at the 2025 Sommeliers Choice Awards, with Blakeslee named Pinot Noir of the Year and Domaine Serene honored as both Winery of the Year (USA) and winner for Best Wine by Quality.

The winners of the inaugural Savor Southern Oregon wine competition are announced.

12 Oregon Wines made the VinePair 32 Best Pinot Noirs of 2025 list.

Stoller Wine Group buys Copper Cane Oregon brand Elouan. Read more.

Opportunities

Cork Collective

The Cork Collective is a national cork recycling initiative that allows Oregon wineries to support sustainability by placing a free collection bin at their location, turning used natural corks into materials for eco-friendly projects like playgrounds. Email [email protected] to join, with free shipping offered for the first three months to the first 10 participating wineries.

Oregon Wine Press Call for Good Deeds Due July 31

Share examples of your winery’s generosity. We’d love to hear from you! Please email Gail Oberst, [email protected] by July 31.

Post to the Oregon Wine Industry Marketplace

The Oregon Wine Industry Marketplace is a resource that Oregon wine industry members are encouraged to use to make connections. List or browse items for sale, such as grapes, bulk wine, real estate, and equipment, and post or browse job opportunities or business services. It’s free and easy to list using this short form.

Wine Club Pick-up Event Venue Opportunity

Elephants Delicatessen in South Portland has event space available for wineries that are looking to host pick-up events for their wine club members. Standard capacity is approximately 100 to 150 people. Full details about the event space and contact information can be found here.

Budget Planning

OWB FY25-26 Budget Process and Timeline

As we close out our current fiscal year and finalize programming for next year, we are working on budget revisions for FY25-26. A draft of proposed revisions will be posted on our website on July 14 in the Annual Business Plan Toolkit.

We greatly value the input of all OWB stakeholders and invite you to join us Tuesday, July 22 at 2 pm to review the draft budget revisions and provide input. Add the meeting to your calendar.

The Board of Directors will vote on budget revisions at the August 8 meeting.

If you would like to have a more in-depth discussion, please reach out to OWB’s Chief Financial Officer, Sally Crawford. The Annual Business Plan Toolkit includes timelines, dates, budgets, industry input form, meeting registration links, and recordings of public presentations.

Upcoming Events

Industry event calendar | Consumer event calendar | Post an event

Industry Events

Queer Wine Fest | June 29 | Event details and tickets

Blood of Gods Annual Merrymaking | July 18-19 | Event details and tickets

Inaugural Rocks District Winegrowers Basalt Bash | July 25-26 | Event details and tickets

OWB Public Board Meetings

June 17 | 12:30 – 3 p.m. | Zoom link

July 15 | 12:30 – 4 p.m. | Zoom link

August 8 | In-person (TBD) | 10:30 a.m. – 2 p.m. | Zoom link

December 5 | In-person (Portland – TBD) | 9 a.m. – 2 p.m. | Zoom link

For questions about OWB Board Meetings, contact [email protected]. Reminder: Add your industry and consumer events to the OWB’s events calendars!

5550 S. Macadam Avenue, Suite 100 Portland, OR 97239 503.967.8978

Grapevine Newsletter June 17 2025

June 17, 2025

A Note from the OWB Team