Built to Last: How Businesses Thrive Through Generations
Built to Last: How Businesses Thrive Through Generations Marka and Thomas Hughes Lecture Series March 19 | 4-6PM Graf Auditorium, Linfield University This public lecture explores what it takes for businesses to endure and adapt to change while remaining true to their core values. A conversation with iconic company representatives examines how organizations remain relevant and resilient amid shifting markets and evolving consumer expectations. Moderated by Wine Director Maria Ponzi, the discussion will explore the challenges legacy businesses face, and what it takes to build organizations designed not just to last, but to thrive across generations. Wine reception to follow. Featured Panelists: Kela Driggs, Sr. Brand Leader at Fifth-Generation Wente Vineyards Scott Dylag, VP and GM of the Direct-to-Consumer Team at Pendleton Woolen Mills, established in 1909 Gary Mortensen, CEO of Stoller Wine Group, which follows a 200-year plan Mia Ponzi-Hamacher, Sosta House and Winery Lane Collective, bringing a third-generation perspective to regional wine and hospitality Wine reception to follow. Public admission is $10 and free for Linfield students, faculty and staff. Contact: [email protected] Register via: https://www.linfield.edu/wine/news/events.html
